Email Marketing For Real Estate Agents: Building and nurturing relationships with your prospective clients is important if you want to maintain a successful real estate business. As everybody knows, numerous strategies can nurture leads, create brand awareness, and frequently result in a bigger number of converted leads.
However, some areas successful with strategic email marketing. Why? Because Real Estate Email Marketing has around 6o% of recipients responded positively and engaged in real estate email marketing campaigns.
If you Implement an email marketing strategy into the real estate business marketing plan, it’s an ideal strategy to maintain your real estate brand top-of-mind with your prospective clients.
You’ll see why real estate & email marketing are a perfect match made in heaven when connected with the correct tactics to nurture prospects, convert leads, and earn continued business from former clients.
Email Marketing For Real Estate Agents
Read our email marketing for real estate agents’ guide for getting info regarding the importance of email marketing. We’ve shown 35 master tips too that tricks that real estate agents play in email marketing.
Why should we use email marketing for real estate?
Firstly, let’s identify the reasons why you should depend on email marketing for the real estate business you own. As a real estate agent, then email marketing will surely assist you:
- Gather a database — use your website subscription forms, or you can offer special perks in return for the email address of your users to collect interesting leads
- Show them your expertise — try updating your subscribers in digests with the help of the latest trends in your fresh blog posts
- Develop sales — As many users prefer to communicate via email, deals stocked there can locate the purchaser faster;
- Automate your routine — email marketing offers you an alternative to setting up an email series triggered by users’ particular actions, for example, registering at your website, searching through your real estate listings, or asking for the house price.
- Create trustful relationships with your customers — segment your audience and froward them personalized offers to express them that you care about each subscriber, and that will definitely contribute to subscribers’ loyalty towards your business. Also, you can cherish Best Customer Relationship Marketing Strategies for best tips and tricks to make the bond between your brand and customers stronger thane ever.
But what can you do to generate greater leads and assist people in selling or purchasing houses? Create a solid real estate email marketing strategy, obviously.
Other helpful articles worth cherishing:
- SMS vs Email Marketing
- Best Customer Relationship Marketing Strategies
- Best Bulk Email Service
- How Email Reputation Is Calculated
Kinds of Real Estate Email Marketing Campaigns
Now, you might be what do real estate agents do? Are there different campaigns available in real estate agents? Don’t hassle, read further to know real estate agents’ 4 major Campaign types:
Targeted campaigns: Now, targeted campaigns are basically aimed at a specific group within every single of the leads the real estate agent has shown. These groups can be sorted out on the basis of demographic information, interest, or location. They are mostly based on gender, income, age, etc.
Cold campaigns: These campaigns use emails normally fro reaching out to prospects with whom a real estate agent isn’t having or had no prior contact. They tend to require more emails to earn the potential customer interests, as well as the early email’s concentrate tends to lean toward launching the realtor’s brand instead of presenting listings.
Drip campaigns: these campaigns tend to be automated with specific messages being elicited by a specific prospect behavior. They can be highly important for handling the REALTOR/customer relationship for months, mostly needed to move from initial contact to sale.
Open house & event follow-up campaigns: As the name shows, open house & event follow-up campaigns, a set of emails go out after clients have attended comparable or viewing occasions. They permit the REALTOR to ask in case the customer was actually interested in the property or not and if the prospect might like to schedule another viewing.
Referral and testimonial request campaigns: These types of campaigns permit real estate agents of requesting to the recommendations from satisfied home-purchasers that normally account for a good enough portion of a successful REALTOR’s fresh business.
Now, you’ve gone through campaign tips in our Email Marketing For Real Estate Agents article, now let’s create a strong strategy!
What to consider when building a real estate email marketing strategy
Before you begin putting together your real estate strategy for email marketing, there are some shortcuts available if you want to meet your destinations and drive revenue for your business.
Always try to be creative
When you begin to look for properties, you might not be quite ready to make a firm decision. While you might just browsing the market, so the emails you will get from real estate agents might try to get you to view properties.
You must be creative when it comes to real estate ideas for email marketing by differing the sort of content you froward and making it highly interesting than only property bulletins. That’s how you stand top in real estate email marketing among your competitors.
Update your email list constantly
Real estate marketing is a process that is delicate, with customer emotions mostly running high, so you must be doing everything you can.
That means just adding them to the email list you have or real estate CRM software when your customers have given you express permission and ensuring to eliminate them in case they ask you to, or if they rent or purchase a property with you. In the worst-event scenario, they might have a bad experience with the agency you have (no matter it’s your fault or not).
It’s ideal to have a smaller yet more engaged list instead of having a long list of real estate leads who never even read or open your emails. Now, let’s move towards the 35 master tips in our Email Marketing For Real Estate Agents Review.
Timing is the most important.
Staying top of mind with customers is essential so that when they are ready to purchase or rent a property, they contact your agency. However, as nobody likes a pushy estate agent, you might don’t to stay in.
Therefore, you’ll have to make a real estate newsletter schedule, which is not overwhelming yet also doesn’t permit your customers to forget about you.
This will differ according to every business, so ensure you test different schedules to identify what cadence produces the ideal results. below are the 35 best tricks provided by experts especially for Email Marketing For Real Estate Agents:
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Email Marketing For Real Estate Agents: 35 Useful Tips
Still, real estate agents are the master keys in the home purchasing process; purchasers are increasingly searching to do more leg work online before they involve in experts. Numerous buyers get the help of the internet to start their house-hunting game, driving home the vital requirement for real estate agents to have an active presence online. In case you’re not active, engaging, or networking online, then you might miss everything.
Here are 35 master Email Marketing For Real Estate Agents tips for those who are trying to get on top in the real estate marketing game.
1.) Set Yourself Up For Social
Ensure that you have social media accounts available on all big platforms such as (Facebook, Pinterest, Twitter, Instagram, and even Reddit if you snap a large number of house pics). Try interacting with users, promote your properties, and share good press.
2.) You Must Add Social Sharing To Property Pages
Chances are there; home purchasers are always eager to share their best housing pics with their friends or family, so make it easy for home purchasers to email and share numerous properties online by adding buttons to share socially.
3.) Make Yourself Simple to Contact
Put your contact information on almost every page of your site. Also, make an impressive “Contact Us” page, which can grab your audiences’ attention.
4.) Make a Killer Business Card
Get a fantastic looking business card and always hand it out, for example, pizza flyers on a Friday night.
5.) Always Use Local Images
In numerous approaches, you’re not only selling a house, but you’re selling an entire town or area. Showcase ideally that your area has to offer, along with high-quality and beautiful pictures of local town landmarks & familiar sites.
6.) Monitor Your Competitors
What are some other realtors in your place doing? How websites that they own look like? How actively available are they on social media platforms? Take note of all your competitors and what they are doing – then try avoiding their mistakes and just replicate their success!
7.) Hire a professional Photographer
Successful real estate depends highly on photos; therefore, a professional photographer is required. Bad photos might diminish interest in even the best properties. It’s absolutely crucial that you have fantastic photos of your properties. You must hire a pro photographer who is having experience in photographing homes & architecture, especially. If you have sophisticated equipment and you are confident about your abilities in photography, then try your own hand at it. Just pay attention that this scenario the most crucial in selling a home.
There are numerous great resources available, which provide in-depth detail regarding real estate photography. You can also analyze what type of photos your competitors have used on their websites, blogs, etc.
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8.) Make a Virtual Tour
Your clients’ time is always precious, and they want quick knowledge about a property prior to visiting personally. Virtual tours are a great approach to offer a comprehensive and perfect preview of the property you’re selling for potential purchasers.
Try adding some calm and refreshing music on your virtual tour. It’ll turn your visitors into purchasers real-quick!
9.) Make a Content Offer that is Irresistible to Capture Leads
Think of producing an ebook, for example, “X number of things fresh homeowners must consider before buying,” or you can make “X A new home’s most valuable features.” Providing free ebooks in exchange for the email address or zip code, in the case of real estate, is a fantastic approach to capturing leads.
10.) Create Animated Video
Consider outsourcing a high quality animated video for real estate businesses. Short, high-quality, cute cartoon videos can assist you in establishing your brand as well as provide a touch of personality. You might even consider featuring local landmarks or websites in your animated video to create it ultra-unique & targeted. However, remember that your animated video doesn’t have to be extremely sophisticated.
11.) Local Sponsorship
Think of assisting sponsor local festivals, school events, or sports teams. Signing up like a local sponsor mostly means getting your business a place on program pamphlets, t-shirts, or flyers.
12.) Pinterest Boards Can be Helpful
Pinterest boards are a fantastic way to offer images and information for certain listings. Making a Pinterest board for a solitary property is great; in addition to property pictures, it highlights major advantages of the area.
13.) Create Your Site Mobile-Friendly
Tech-savvy customers spend a lot on their mobile devices. Almost 80% of internet users prefer using their mobile devices for online activity. It’s essential that the site you own is mobile friendly. Another better solution! You should think of creating a mobile app, which potential purchasers can use to review listings.
14.) A Newsletter Is Important
Email marketing is among the best strategies for building client relationships undoubtedly. It can drive sails crazily! Gather emails from your site, local outreach, or any other approaches you can think of. Forward your email subscribers the stuff they’re searching for – notices about upcoming or new houses that will come on the market.
You can forward news about seminars you’re providing in the area, etc. Most importantly, you work in different geographical places; you’ll want to segment your newsletter subscribers on the basis of their location, ensuring that they’ll only get relevant emails & updates from you. Email marketing can skyrocket your sails; however, don’t forget to verify your email list first of all! It’s the essential step of email marketing, which every organization does before forwarding emails.
Here are some knowledgeable blogs regarding email marketing:
15.) Begin an Email Nurture Campaign
Nurture campaigns are, for example, the breadcrumb paths of Hansel & Gretel, except rather than a gingerbread house at the end. Leave your audiences a trail of high-end panko breadcrumbs by tailoring the interactions you have with them on the basis of recent actions they’ve taken.
In case they first attended a completely open house with you, froward them an email detailing other closer houses available on the market. If they attended your home purchaser’s seminar for the first time, send them an ebook, for example, “10 Things That Every New Home Purchaser Should Know. “Deliver content, which can help your clients take the appropriate further step, depending on presently where they’re in their journey.
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16.) Create Your Google My Business Page
Basically, Google My Business is the most recent in Google location-based pages. In case you’ve never heard about Google my Business pages, don’t worry – it’s a similar idea as Google Places for Businesses as well as Google+ Pages. Setting up an account of Google My Business will make locating you in Google Maps, Google Search, and Google+ easy for your clients.
17.) Thank About Going Niche
If you’ve got some competition regarding real estate marketing in your area, you might want to consider shining out by them. Try to become the go-to real estate agent for families with kids, divorced individuals, dog owners, etc. Make your name according to a certain niche requires. It’ll make you memorable, especially with saturated zip codes.
18.) Emotional Storytelling Is Essential
Use the emotional storytelling method with a compelling copy yet powerful visual elements. Humans frequently respond to stories; try telling a good one, and clients will surely flock to you.
19.) Host a Webinar
If you feel comfortable enough, then hosting a webinar will greatly snatch attention for your business. Try hosting webinars, for example, “10 Little-Known Things to Locate In A New Home”, offering a Q&A at the last part for questions. Webinars can also be represented like YouTube videos that can serve valuable video content, which can live permanently on your site!
20.) Look For Social Ads
Don’t be afraid of investing cash on social media ads. With organic reach dwindling on numerous popular social networks such as Facebook, Instagram, etc. Paid Facebook ads are mostly the most effective approach to get in front of clients. Facebook has a host of great targeting features, which ensure you’re only paying expenses to get noticed by your targeted audiences.
21.) Old School Mailers
The web is currently where it’s at; however, that doesn’t mean that traditional advertising doesn’t have its place on today’s date, especially when you’ve targeted customers. Consider forwarding out postcards to qualified leads or potential purchasers in the certain zip codes you are active in.
22.) Try to Become a Columnist in Local Magazines
When we talk about real estate, it’s crucial to get laser concentrated on local. Getting yourself in local magazines and newspapers is an ideal approach to spread the news about your brand. However, in case you’re writing a column or feature for local publications, then you must not be blatantly sales.
Today’s customers don’t prefer to be pitched to. Rather than that, try to showcase your deep knowledge. Write about how rising expenses of houses on the market indicates that the town is doing well, or list down the reasons why your regional place is becoming highly famous.
23.) Host Free Seminars For Home purchasers
Make yourself and your knowledge accessible to the community by hosting numerous mini-seminars. Consider offering a minimum of 90 seminars about the basics of home purchasing and mortgages.
Remember, marketing nowadays is all about inbound, which doesn’t just apply online. Clients want you to share some of your knowledge completely free before investing time & money in you. A home purchasing seminar is the local equivalent of a webinar. It’s true that it’ll consume time and energy; however, attendees will walk away impressed. It will establish a quality relationship with you. That relationship will surely be worth its weight in gold when your customers will be ready to purchase a home from you.
24.) Get Branding
Branding is your true friend! That means drink koozies, pens, and all those other freebies stuff people love. Give out some branded goodies in any events or local festivals to spread your brand.
25.) Partner With Local Businesses
Creating relationships with other local businesses will also be a master key for your real estate marketing efforts. In case you can get local breakfast joints to permit you to purchase them a set of fresh coffee mugs with your logo on them or purchase a place on their paper placemat setting. Never hesitate to get creative with local partnerships.
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26.) Ask for Testimonials From Former Clients.
Testimonials are fantastic trust signals. Indicating that real, live people endorse the services you have means the world to potential customers. When a home-purchaser has a great experience with you in this field, reach out to them and ask them for a testimonial. If possible, getting a picture of them might be golden for you. Create most of these testimonials by strategically placing them on your site and sharing them on social networks will help you reach the top in real estate marketing.
27.) Create an Awesome Website.
Today’s customers like to do a bunch of legwork themselves online when determining major purchases, and that incorporates home purchasing as well. When you think of renting a property, Google Map the address and use Street View for getting a feel for the area. Also, see which businesses are within distance, search out some home photos or take them yourself. Don’t forget to record a virtual tour of the property.
Make it accessing all this information easy for users. Besides that, all your property pages must have great photos, virtual tours, as well as easy access to Google Maps & Google Earth. List down the hot spots nearby & their respective walking distances describe the bus stop too that’s just a five minutes walk away, or the Starbucks at the last part of the block.
28.) Create Your Site Easy to Navigate
All the fantastic property pages in the world won’t mean much in case your website is a nightmare/navigate. Your visitors requires good experience on your website, so don’t rush to brush up on user experience design, information architecture, and skills.
29.) incorporate Local-Oriented Copy
Ensure that you are incorporating some local-oriented keywords in the copy to make sure that your content is accessible by shoppers Googling online for homes in your area.
30.) Get On Zillow
Zillow is undoubtedly the Yelp of real estate marketing, and you must be there to get the maximum chances to get discovered by your audiences. You can ignore the sun; however, it’ll still burn you! Zillow provides the ability to advertise as an agent on the website they have. This can get a bit costly, but considering the massive role Zillow plays in home purchasing, it’s probably your ideal bet. Thus, sites such as Zillow account for 48% of entire site traffic for real estate identification on the web.
Zillow also permits users to review real estate agents, putting a smile and rack up that rating, as a strong star rating will highly enhance your leads.
31.) Shared Scheduling App
Try using a scheduling sharing app to coordinate periods of time to show a house to purchasers. Scheduling apps such as Doodle can cut down on the limitless back and forth timeslot swapping.
32.) Provide a Local Care Package After Closing
The relationship with a client doesn’t end at the moment they close. You must make remember them your name, so hopefully, they’ll share your information with family, friends, and acquaintances who may consider moving in the future. Forward a local care package to customers after they close, with local movie theater tickets to restaurant gift cards, etc.
33.) Always be In Touch
Stay in touch (even after years) with past shoppers in order to create in that good relationship. Forward holiday cards, anniversary cards, etc. to stay remembered and fresh in their minds. When they’ve a friend who is ready to shop, they’ll pass along your info.
34.) Build a Referral System
Offer incentives for past customers to refer you to future home purchasers.
35.) Leverage Call Tracking
Real estate is among those industries, which absolutely must use call tracking in the paid search campaigns they have. Most people use mobiles when trying to locate a realtor or make an appointment for viewing an apartment, condo, or house. In case those calls come about because anybody saw your PPC ad, you might want to track which ads & keywords are driving calls.
Now as you’ve already cherished 35 best tips for real estate marketing agents, now let’s introduce this powerful tool that will skyrocket your business!
Email Marketing For Real Estate Agents: Additional tips
Now, the following are some Email Marketing For Real Estate Agents additional tips, which you can implement to bring improvement in your business:
Make a landing page
A landing page is a solitary page on your website, which contains property listings, home search as well as home valuation tools. Other targeted information must be there too. Basically, users come to such landing pages through ads on Facebook, Google, or Pinterest. Your destination as a real estate market is to delight these users with free, unique, and targeted content in exchange for the contact information they provide you.
To make an effective landing page that can assist you to generate real estate leads, ensure that you stick to the following must-have aspects:
- Optimize the call to action buttons you have: This isn’t just another button on the site you have; it has to motivate your website audience to take the desired action, like signing up for emails or pre-noting a home tour.
- Add a support window: Hence, permit your visitors to contact you quickly and easily with the help of a support window in case they have any queries.
- Consider mobile users: Since nearly 80% of visitors visit sites from their phones, make a responsive design for the landing page.
Earn email addresses for the mailing list you have
Once your landing page is finished, you must consider via the fair means of gathering your database. One of them is embedding forms of sign-ups to your web page.
However, adding a subscription form at the forefront of the website isn’t just a solitary approach to gather subscribers. You can use offline events as well to populate your database, seminars, conferences, and themed meetups. After that, you can offer prospects a freebie to join the mailing list you have.
Also, no matter in which approach you gather subscribers, ensure that you follow the permission-based marketing rules and forward a follow-up email, which reassures the user’s explicit permission for receiving future emails from you.
Segment your audience
After having your database, segment your traffic according to subscribers’ preferences, location, budget, and family size. It’s among the best methods in our Email Marketing For Real Estate Agents article to bring perfection in your work. For instance, in case you have a segment of subscribers along with kids, you can come up with property alternatives near schools and kindergartens. In case subscribers have found their location, you can provide them accessible options nearby.
Determine before you send emails
Now it’s time to contact the database which you’ve prepared. So, you must consider via the email campaigns you can get froward. For example, you can email the subscribers with:
- Targeted campaigns in case you want to hit a corresponding segment with a specific offer.
- Open-house campaigns for encouraging your audience to visit an open house and chatting with you about the property.
- Drip campaigns for keeping them updated about the fresh property in the neighborhood, essential news, or interesting events.
- Follow-up campaigns after specific events to warm up interested audiences.
- Referral campaigns for keeping in touch with your users after a successful deal, asking them for a review.
Obviously, any email you forward requires to be opened first, so usage of a boring subject line won’t do any good. Also, you should avoid spammy words as well as caps lock. Rather than that, add an emoji to stand out in your users’ inboxes.
Automate your campaign
Automating your email campaigns is a critical step in your real estate marketing strategy because it can assist you in arranging a series of emails, which will automatically be forwarded in response to users’ actions.
Automating your email campaigns can trigger the following scenarios:
- Follow-up series after correctly viewing for pushing a prospect forward in their journey of real estate.
- Re-engagement series for getting subscribers that are inactive back on track.
- Abandoned search emails for scheduling a property tour, which can be browsed by the users.
- Geo-targeted emails on the basis of a certain location to inform the customers about the property placed in the area they are interested in.
Now take a tour via some effective email ideas for skyrocketing your real estate business.
Always welcome your new subscribers warmly
Introduce yourself and thank your subscriber for joining the mailing list you have. Tell them the expectations from your emails they can get and how often they’ll hear from you. You can guide your subscribers via your service too, introduce your agents, and let them know how to get started.
Take a look at the welcome email Compass forwarded to their new users. The company offers all crucial information for subscribers to begin using their service. For example, how they can search for the appealing spots, how to select an agent, and how to determine which house can be the ideal option for them.
Assist your subscribers and real estate colleagues for staying in the know about the most recent trends in the real estate field with constant digests. Incorporate interviews with the experts, offer the news, or share famous blog posts.
Purchasing or selling property is not just a reason to congratulate your subscribers. Forwarding triggered milestone emails is also an ideal chance for connecting with your subscribers by celebrating their contributions to the service you have or remind them of their communication anniversaries.