The Definitive Guide To Mastering The Email Validation

The Definitive Guide To Mastering The Email Validation

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Email validation is a higher priority now than ever before. According to a continuous report, 44% of email recipients made an upfront investment in a marketing campaign last year. As such, email marketing is a high priority for businesses regardless of type or size. 

Not using email marketing is harmful to business marketers who don’t utilize it, as everyone relies on email as a primary communication channel. An effective email marketing program requires creating complete email strategies and cleaning the email list. So, to get the most out of your marketing emails, essential success factors need to be present for each email to promote your business. 

Here is how you can utilize success measures to improve the return on your email marketing efforts.


What is Email Validation?

Email validation is the process of examining a consumer’s email addresses to find whether they are valid or not. This service assures that the email you send doesn’t bounce back.

Email Validation Process- How it works

Are you searching for information on how email verification works? There is no need to worry! Our expert has brought the core info, which helps you find out the detailed process.

Basically, here are the details mentioned below about the email address verification process: 

Syntax Verifier: It checks each email address syntactically with IETF standards. When a syntax error is found in an email, the email verifier instantly removes the erroneous email address from your email list.

Domain/MX Record Checker: It can also identify domains that are invalid, inactive, or parked and then remove those emails from your database. If an email address doesn’t have a valid email domain, then email validation can also help you to detect it. 

Catch-all Detector: If a domain name mail server is set up as a catch-all, then any email addresses at that domain will be accepted.

For example, if the domain mail server has been set up as a catch-all, then all email addresses like [email protected], [email protected], and [email protected] would be accepted.

Hence, there is a high possibility of bounce with the “Catch-all” email address.

Temporary Unavailability Detector: Because of the thorough SMTP validation process, the email validation service checks each email address for temporary unavailability. Email addresses are excluded from receiving emails until they’re available.

Role Account Detector: It detects role-based email addresses that are not associated with a person but instead with an organization, group, business, brand, etc.

Such email addresses are excluded from receiving emails because they negatively affect the deliverability rate. 

Improved Yahoo Emails Validation: Yahoo has upgraded email address validation for both free and business accounts using Yahoo’s email service. 

Free Domain Checker: The email verification engine detects if the email belongs to the free domain, e.g.,, The detection of the free domain happens in real time. 

Detailed SMTP Response: This is a complete response from the SMTP server with the exact reason for the rejection and diagnostic details. It displays the precise purpose of the email address’s invalid status. 

High-Performance Real-time API: Get the email address validated before it reaches your email list with our fast and easy-to-integrate API. With instant validation, you can use direct integration on the website’s registration forms. 

Greylist Domain Detection:

  • Reduce deliverability issues with new anti-greylisting technology.
  • Identify greylisting-enabled domains.
  • Reduce repeated SMTP connection requests. 

Lowest Turnaround Time: Full assurance of the faster processing of high-volume email lists in the fastest time. With quicker processing capability, we can validate your email list within the shortest time frame.

Toxic Domain Verifier: An Email verification service helps you detect abusive or bot-created email addresses from your email database.

Email Verifier

Why Is Email Verification Important for All Businesses? 

If you ignore your bounce-back emails, you are self-inflicting severe damage to your brand, as a high bounce rate ruins your IP reputation. 

Large businesses with huge mailing lists integrate email verification directly into their contact forms and mail channels to keep out spammers.  The user’s mailbox provider has its technique for estimating whether mail senders are indenting a high bounce rate by sending stuff to invalid email addresses. 

Being consigned to spam, which resembles being thrown into a marsh, is dirty regardless of whether you get away from it or not. Being marked as a spam marketer prevents your emails from arriving at the right consumers. 

So, your first assignment as a valid company that uses proper email marketing techniques is to clean up your email list by throwing out invalid email addresses. 


How to verify your email address?

  1. To validate individual emails (single email verification). Use the real-time API to capture them on your site.
  2. To validate a whole email list (bulk email verification), submit the list for batch processing and download the results.

So, you should regularly clean your email list to protect your sender’s reputation. That means all marketers should consistently clean up their lists and persist in using email verification as a safeguard.

Email List Cleaning Service 

An email list cleaning service or bulk email verifier helps you remove all unwanted emails, spam traps, or other junk email addresses from your email list. You can purge your email list through an email list cleaning service.

As per recent data analysis from MyEmailVerifier, they have verified an email list of 5000, and we got the result based below:

Email test list by myemailverifier

From the 5000 email list, valid email addresses are 3,000, invalid email addresses are 1,000, catch-all is 300, and Role-based is 200.

You can upload email lists manually for cleaning or transmitting through API integrations. When the validation process is complete, it usually downloads all the results in common file formats, such as .csv, .txt, or .xslx. 

Email Verification Services easily handle lists of addresses. Therefore, they are appropriate for all scalable businesses, from small e-commerce businesses or startups to multinational corporations. 

You need to clean your email list at least twice per year to keep your delivery stats high. Otherwise, bounce-back from failed deliveries will lead to unacceptably low open rates and list deterioration. 

Please verify email addresses in real time as they arrive via API. Many companies prefer to do so more regularly, especially before sending important communications. 


The Essentials of a Good Email Checker

The expert email checker doesn’t stop at examining the structure and language of the mail address. Experienced email validators dig deeper, giving real-time email validation by verification. 

They’ll confirm everything – the algorithms, program database, and archival database – to see how the email fares. A good validating and verifying convention should present the following status reports on any email address and take suitable action: 

Valid: A valid email address exists – it is actively used, and there’s a high chance it’ll accept the inbound email. 

Invalid: The invalid email doesn’t exist – it is abandoned or inactive, and it can’t accept the email. 

Duplicate: Duplicate will check if the email is a duplicate of the validated or invalidated email address and whether it is loaded in the same email list. 

Catch-all email address: These domains accept any random emails from the mail server. The only way to confirm whether it is real is to send actual mail. These types of email addresses have the potential to get a high bounce rate.

Unknown/ Grey listed: For some reason, if the domain doesn’t respond to verification requests and the email address appears OK, it is an Unknown Email address. This happens when the domain doesn’t react in the first attempt. So, it is advisable to retry it after 5-10 hours.


Facts of Email Validation Service

According to Radicati Group, there are 4.9 billion email accounts in the public domain, and it’s expected to grow by 6% annually in 2021. Consumer emails account for 76% of all emails in circulation. Here is the graphical representation for email accounts: 

Email accounts

A primary form of communication is still email marketing. Another survey indicated that 67% of consumers are spending a minimum of ten minutes to an hour reading promotional emails. 

Email Validation assures that your emails hit the spot every time. 

  • By verifying your email list, you’ll be 98% successful in eliminating bounce rates. The lower your bounce rate, the better your reputation. 
  • Your emails encourage open rates, which should translate to higher conversions. 
  • You operate email service providers that suspend email accounts for spamming consumers. 
  • You save your time and energy and position yourself to receive higher revenue by eliminating invalid emails. 
  • Your sender score will be higher, and your inbox placement will be spot on. Your emails only go to those you target. 
Facts of Email Verification and Validation

It also stands a better chance of cracking permission-based email marketing. You’ll likewise discover how you can quickly improve your email marketing return on investment (ROI) with each email marketing campaign.


Why is email validation important?

Different experiences substantiate the motivation behind why marketers are putting such an extraordinary amount of money into email marketing. 

According to the statistics, 57 percent of email clients spend between 10 and 60 minutes looking into marketing emails every week. 

Currently, 81% of B2B marketers use email newsletters for email marketing. What happens when individuals leave businesses or change their email addresses? 

List quality can immediately deteriorate as their users surrender email accounts. Also, various companies depend on collecting email addresses with the intent of an offer or even from a mobile device.

When entering verifying information on mobile, typos can easily be made by the email user, and these may not be found later when marketing emails go undelivered. 

Additional Points on email address validation

These become a problem when you strive to reach your primary targets. A verified email list is essential to the greatest possible return on investment with offer-promoting emails. 

Almost all marketers send thousands of emails to their clients and customers every day. If emails bounce back, the sender has effectively reduced their sender score. 

Generally, the sender score is a rating between 0 and 100, which identifies your sender reputation and shows how other mailbox providers view your IP address.

Sender scores play an essential role in the success of email marketing. A higher sender score means most of the email campaign will reach inboxes.

A low sender score implies messages will instead end up in recipients’ spam folders.

Outcomes of Unmanaged Email Databases 

The outcomes of an unmanaged email database include: 

  • Lost revenue 
  • Increased email marketing costs 
  • Sales inefficiencies 
  • Poor customer experience 
  • Damaged sender reputation 

While email validation can improve these negatives, it’s essential to know that it isn’t a cure-all or a one-time fix.


Benefits of Email Validation 

Email Verification is a potential answer for incorrect or invalid email addresses. 

Email verification helps you to keep your interactions with loyal subscribers for better email marketing results. Utilizing an email validation procedure enables real-time validation of subscribers on your email list, both as new customers enter their email and in bulk with your existing customer list. It is ideal for ensuring the accuracy of both new and old emails in your email lists. 

When you send an email campaign to countless email addresses, imagine how much a precise rundown will benefit your marketing program. 

Save money and improve ROI 

The most significant advantage is the measure of money you can save through reduced marketing costs. Each message sent costs money, so each marketing message sent to invalid email addresses results in lost money. 

With an accurate, clean list, you’ll likely report an overall higher return on investment for your endeavors. Everything considered, your campaign insights will never again be returned lower than anticipated. Executives begin to see huge outcomes from your email efforts when more dollars saved means more dollars can be put toward the future of email marketing campaigns. 

Data Insights and Segmentation 

Alongside poor campaign insights, an inaccurate email list won’t offer insights on future engagement strategies or content themes. That information is key to your return on investment. The tune of bounced emails gives way only to clamor. 

A validated email list will reveal to you who is an active client with various bits of insights. This gives a way to deal with an additional part of your email marketing strategy. 

You can send separate messages to each group, boosting group people to return or offering them updates related to their ongoing purchases. 

Sender reputation 

When your bounce rate increases and email providers begin restricting their services, your IP reputation as a sender suffers. Nobody wants their brand marked as “spammer.” 

This way, email validation can go toward keeping up your status as a reputable brand with your target audience, Email Service Provider (ESP), and Internet Service Provider (ISP). While we as a whole need to manage emails appropriately and change our data when we need to, marketing subscriptions consistently become lost regardless of diligence. 

Your audience won’t review or answer you when their addresses change. That is the reason you need an email validation strategy in your email marketing efforts to stay applicable and get the various rewards of an email marketing campaign; otherwise, your message will merely fail to attract anyone’s attention. 



Wrap Up 

Email marketing is an inherent part of digital marketing. Sending emails is not an entire process of email marketing. You need to monitor its delivery rate regularly. Email verification can offer — most importantly, revenue — by ensuring that you’re mailing to valid or active email addresses.

FAQs on Email Validation

How do you validate an email address?

Here’s how to validate an email address with MyEmailVerifier,

  1. Go to the MyEmailVerifier website.
  2. Register for free and get 100 free email credits every day.
  3. Add your list of emails to their system.
  4. The service will check your emails and confirm if they’re valid
  5. You’ll then get a detailed rundown showing which emails are valid and which aren’t, plus any extra details.

What is the best way to validate emails in bulk?

If you need to check a bunch of email address validation, MyEmailVerifier is a smart choice. It even has a free bulk email verification service that can confirm if your emails are good to go with almost perfect accuracy, i.e., 99%. Plus, this email checker can handle all sorts of email IDs, whether they’re for personal use or your job, and it can suss out those tricky catch-all emails, too.

How do you verify a bulk email list for free?

MyEmailVerifier lets you test a cool 100 email addresses every single day without paying a dime or giving away your credit card info. It checks the emails in real time, with proper feedback on whether the email is valid or not.

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    1. Here’s a collated list of cost-effective solutions for bulk email verification:
      1. – 1000 free verifications
      2. MyEmailVerifier – as low as $2.4/500 email verification
      3. Clearout
      4. EmailVerifier Email Verification & List Hygiene
      5. DeBounce – $10 for 5000 verification

    1. Hello Seri,

      Thanks for reaching out.

      All the email verification services and tools present in the market terms themselves as best in the business. Each and every email verification service have their own specification in different criteria.

      1. DeBounce – Fast & Accurate Email Validation and Email Verification Tool
      2. MyEmailVerifier – Fast & Highly accurate + Up-to 60% discount is going on, on the basic price.
      3. Email-checker – Accurate email validation service for Yahoo email validation
      4. AtomEmailPro

    1. Hi knot,

      MyEmailVerifier – Post a video review and get 10k free email credits
      Clearout – 500 Free Credits
      DeBounce – Free API for disposable email accounts + 100 free email credits
      EmailChecker – 50 free email verification upon successful sign-up

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