What is the one form of digital communication that is considered old but still widely used ??
Your answer should probably be – EMAIL !!!
State Of Email Marketing is a part of internet marketing that allows people to sell, promote, purchase things online via websites, social media platforms, and more.
Marketers reach their target customers through specific marketing strategy and email marketing provides a gateway to successful business making.
Email marketing helps get a good amount of traffic rates, a fantastic platform to showcase your brand and generate brand awareness. Emails are one of the effective mediums of communication that allow marketers to make a to and fro conversion with their users.
As Leonardo Da Vinci said,” Simplicity is the ultimate sophistication.” In the same way, emails should be simple yet contain sophisticated information to generate readers’ interest.
People live in a complex world where they want every piece of information to be placed in a concise yet short manner. Luckily, emails fulfill that!
At present, email marketing has taken a toll. However, with a perfect State Of Email Marketing strategy, you can reach out to numerous people. The only condition is that – your email should stand out the best to attract visitors.
Before diving into the current scenario of email marketing, let us know what statistics have to say:
According to statista.com the global e-marketing market was valued at 7.5 billion U.S dollars in 2020.
Outreach of email marketing
Email marketing has a more extensive reach worldwide.
We all know that social media is the most effective way to reach the masses, but email usage numbers are sky-touching.
Whenever you sign-up for a website, you have to enter an email address to create an account. Again, with the help of EMAIL, you will be able to create an account.
Social media platforms email the users to notify them about the activity related to posts, taggings, uploading pictures, sharing.
Email acts as a bridge to connect people with the social network. So when it comes to connecting customers, there is no channel having a wider reach than email.
According to Radicati worldwide email users in 2021 is 4.1 billion and are expected to grow to 4.5 billion by the end of 2025.
As stated in a report in statista.com Email is likely to remain one of the important marketing channels.
So, email plays an important role in reaching the end-user.
Email marketing drives conversion rates
The ultimate goal of a marketer is to convert subscribers into customers. The most valid channel to increase the conversion is email.
Through email marketing, you can generate traffic on the website. In addition, emails are highly measurable to check open click rates, bounces, shares, etc.
Email list segmentation plays a vital part in increasing the conversion rate.
Segmentation will personalize your email message and ensure that you reach your target customers.
Conversion rates are significant as they will help set realistic goals and benchmarks to achieve targeted users.
You can make people aware of your brand and drive engagement rates.
Email marketing as an open platform
Over the years, social media platforms have evolved manifolds. It opened a gateway for people to connect in just one click away.
Email marketing gives you the required space to build a relationship with the target audience.
Unlike Facebook, Twitter and other social media platforms that are owned and operated by a third party, a single entity does not control email.
Email is an open communication medium. Your valuable subscribers are the ultimate asset!!!
Personalization is the key
Emails have the ability to create valuable and personal connections, which many channels failed to do.
Most businesses have recognized that personalization is the key and have implemented it in their marketing strategy.
Today people connect from distant corners and the evolution of emails has proved to be an effective way of communication.
Creating relevant content, stand out subject lines will drive traffic rates as well as boost sales.
Personalizing email is a powerful marketing strategy that is profitable and convenient.
Email marketing – forever communication channel!!!!
We face new inventions with changing times and tend to adapt them in our lives, but emails have a long history of stability. Even today, you need a developer to build an email.
So, can we say that emails are immortal ??
Yes, we can !!
From the stone age till the modern era, communication has changed in forms and is still evolving. Writing on stone to virtual connection is part of evolution.
Email marketing is a tool that can be used to interact with as many people as we can. It is the driving force of connectivity.
Since the inception of emails, everything is interconnected.
Versatility of email marketing
Email is one of the versatile mediums which gives enormous opportunities to reach out to the masses.
Email marketing trumps all other communication channels.
You can promote your brand through newsletters, interact with people across the globe, drive conversion rates, and expand your business.
With an effective marketing strategy, you can ace email marketing approach.
One of the finite reasons email marketing is a versatile medium is that it has fewer restrictions on content or formatting.
You can shape your brand on email in whatever way you want, unlike on other social media channels like Instagram, Facebook, Twitter, where there exist limitations.
Current State Of Email Marketing – a cost effective channel
How much cost-effective email marketing can be ??? 1%, 2%, 10% ????
The ROI on email marketing can be as high as 4400%!!!!! According to the campaignmonitor.
You heard it right! Email marketing yields high revenue even on investing $1.
An effective email return on investment will –
- Raise brand awareness
- Lead generation
- Increasing sales and revenue
- Generate traffic on the website
- Drive conversion rates
You don’t have to pay to put out your content, send a newsletter to your customers, post updates, etc. It is a profitable tactic that produces capital.
State Of Email Marketing as first choice for B2B marketers
Time is changing fast, and so is the marketing world!!!
Investors still put their resources into email marketing to establish a fair deal with their customers.
Through such effective medium marketers can develop healthy relationships with their customers. Email marketing gives multiple opportunities to develop conversation with clients.
Email marketing works on mobile devices and can be very effective in reaching distant corners, making it the most convenient channel.
It is indeed the first choice of every marketer.
Today, there are so many communication mediums to connect with people, but you need to prioritize efforts with limited time and resources.
Email marketing is the ever-lasting two-way mode to convey messages and reach ideal users.
This blog will help you see email marketing as a whole new dimension in today’s modern era.
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It’s my pleasure and Thank you for reading my article.