Undoubtedly, Email Marketing has been the top trending driver of more traffic, generation of leads, and business.
As a result, you will observe better development and maintenance of strong relationships with targeted customers. Fortunately, this trend in marketing is here to stay.
Email Marketing refers to sending bulk commercial messages to groups of people through email. The messages are all personalized, and every receiver will perceive that the message was sent individually to them. And requires them to take action depending on the content included in the mail.
Some solid facts about Email Marketing
Email marketing has, over the years, reported to generate astounding ROls (Return of Investments). 81% of small businesses rely on email marketing for expansion.
The current survey proves that 85% of U.S retailers regard email marketing as their most efficient strategy. As you read through this paragraph, approximately 2.4 million emails have been sent to various readers.
The above image clearly shows that about 3.9 billion users were engaged in email marketing in 2019, and 2023 expectations show 4.3 billion users. So, it clearly explains that email marketing is an opportunity to grab.
The image clearly explains the emails being sent daily at a constant increase. In 2019 they were 293.6 billion emails sent daily, and the expectations of 2022 say about 347.3 billion emails every day.
- An average open rate is 82% for a welcome message.
- Around 81% of small businesses rely on email marketing.
- Emails having personalized subject lines increase the open rates by 50%.
What Is Email Validation?
Email Validation is the verification of email addresses to determine their validity and deliverability. It also involves confirming domain activity.
This concept has always been essential for Email Marketers. Apart from knowing its definition, the benefits are even more critical.
Benefits of Email Validation
Organizations also send bulk emails to various customers through email harvesting. Email harvesting refers to sourcing many email addresses from the internet.
It could be through purchase. Therefore, email marketing is essential to them. However, these organizations can also benefit in many other ways:
- Identification and removal of the Email Scrapper.
- Keeping the right IP (Internet Protocol) address reputations.
- Improving Email Marketing ROls and performance.
- It protects you from temporary mail such as 10 min mail.
- Identification of legit emails.
How Email Validation works
There are several email validation software/tools. But regardless of choice, the process generally involves
Error identification and Correction
Email validators assist you in solving issues such as typos or misspellings before sending emails. It is to ensure ESPs (Email Service Providers) and ISPs (Internet Service Providers) do not detect them.
Checking your Mail List for Spam Traps
A spam trap is an email address created for lure as opposed to communication. It is a type of fraud management tool resembling a real email address but not belonging to any actual person.
Therefore, Email verification software helps to eliminate any Spam Traps in your mailing list. In case your email lands into a Spam Trap, then you will be asked to remove the address from your list. Otherwise, ISPs and ESPs will be unforgiving enough to blacklist you.
Formatting and Syntax Check
It involves checking the entire email address structure. It includes symbols such as ‘.’ or ‘@’, as well as invalid email addresses such as [email protected] On detection of any errors, then Email Verification marks it as invalid, leading to bounces.
It involves verifying the DNS (Domain Name System) record to ensure the domain name is valid and whether domain names such as [email protected] can receive messages. DNS goes on to verify if there is any @abc domain registered. Otherwise, the address is invalid.
Individual Mailbox Validation
At this step of verification, the SMTP (Simple Mail Transfer Protocol) service use to verify the existence of mailboxes. For instance, you may type [email protected] instead of [email protected] by mistake.
Email verification sends a signal to check the inbox for error correction. Otherwise, the result will be an Invalid email address.
You are now successful in sending your mail. It means you have passed all the five verification steps above. The email receiver is, therefore, a genuine and valid customer.
How Email Validation is Beneficial to Email Marketers
When targeting a lot of new customers, you’ll need an active email for Email Marketing. Since you will be going global, marketing metrics will be useful to you.
Email marketing is diverse since there are various ways to benefit from it. But as always, it’s easier said than done.
Of course, there are multiple instances in which you may face an Invalid email address. So, Email Validation guarantees you great Email Marketing experiences.
1. Data Efficiency
Data analysis of customer needs is the most critical data for your email marketing. Therefore, a good email verifier is necessary for your mailing list. It will give you a clear view of your customer data for better decision-making in email marketing.
2. Lower the Bounce Rates
A high bounce rate may significantly affect your customers’ loyalty to your brand. It may ruin your company’s reputation, and therefore it is essential to find an excellent way to validate your email list to avoid such problems.
Sending email messages to incorrect email addresses or invalid emails may result in higher bounce rates. With time your account may be reported as spam.
Only a few or not even one of your potential customers will rely on your products anymore once your account is said to be spam.
Your customers may not receive the information they want to see. Thus, the software gives you information on emails that are undeliverable, acceptable, or inactive.
It puts an end to sending emails to invalid addresses, which translates to zero bounce rates.
3. Develop Customer Engagement
Of course, your emails will have the content in which your customer is interested. Email verification helps you to remove both the incorrect and irrelevant email addresses from your subscriber list.
So, you can deal with customers with whom you can engage better by understanding their choices, interests, and priorities.
By delivering a quality message to the right customer prospects, then this ensures the relevance of your content to the various clients has met.
The different customers can make demands on what they are interested in acquiring. Or they can ask questions regarding the products and services that promote.
With the confidence in the products delivers, your customers feel free to interact with you through the email conversations. As they demand some improvements in the products and services offered.
4. Reduce Spam Complaints
Sending emails without verification can land on role-based addresses on your subscriber list. A role-based address is one where a group of people shares a single email address. Some people will most probably report you as a spammer because it is equivalent to an e-blast.
Therefore, an email checker will help you remove such addresses from your mailing list. Reducing the spam complaints to near zero.
5. Secures Sender Reputation
Sender reputation among ISPs and ESPs results from your email-sending behavior. Sending unverified emails hurts your sender reputation upon landing on spam traps.
It gets worse than having typos on recipient email addresses. So, an Email Checker adds email validation to your email system.
It subsequently reduces your email bounce rates while improving deliverability and better engagement. Consequently, you get to protect and enhance your sender reputation.
6. Gaining Better Leads
With proper digital marketing, it may not be challenging to win more customers into your business.
Therefore, correct and valid email addresses help in delivering the appropriate message to the various users and thus getting positive responses based on the shared information.
If your customers can respond positively, then it would mean that they are planning to get some deliveries from your company.
Invalid emails never get converted into customers. So, stop wasting time and money on emailing bad leads. Validate emails to ensure you are in contact with interested customers, which increases your list of Grabbing. Higher open rates increase your sales, brand exposure, and conversion rates.
7. Caters a reliable database
Your subscriber list and purchase levels increase on the condition that there is email verification/validation. The mailing list is only useful with valid emails.
Therefore, a verified list is necessary for helping you to gain accurate and genuine emails. Email marketing gets more manageable but more effective and efficient.
8. Competence to Personalize
Bulk email marketing is much universal, but sending EDM (Electronic Direct Marketing Mail) is rare. So, email verifiers provide relevant customer information.
Such includes names, addresses, and any other information necessary for email segmentation and personalized audience engagement as a result. Email prospecting only gets more comfortable. A current survey reported a 71% likelihood of customer purchase with personalized emails.
9. Shielding from Punishments and Fines
While sending emails to customers, remember ESPs are always tracking your emails. Like every other email marketer and ESPs, you won’t like complaints and bounces.
Depending on how much trouble your campaigns are causing customers. ESPs could give you warnings or even bounce your emails. These hard bounces may start negatively affecting your business, especially if customers decide to take legal action.
Therefore, email verifiers ensure that you maintain a good mailing list while keeping the bounce rates near zero.
10. Keeps Your Email List Updated
Indeed, some email addresses in your subscription list may either have been discontinued or inactive. So, email verifiers always keep updating your mailing lists.
They also ensure their safety and deliverability for accurate targeting. You may still observe downward trends, though. But Using Email verifiers should shield you and your business from the effects of bounces and invalid emails.
Features of Good Email Validation
There is quite a range of issues that you may need to pay attention to while looking for some more effective ways to get the correct email addresses.
You need to ensure that the system works more effectively and ensure that only the potential prospects included on the email list. It increases the accuracy and the reliability of all the information sent from the sender.
If you are interested in applying Email Validation in email marketing, know how to take advantage of it. Use a functional email verifier that has the following features:
Get yourself an email verifier that offers both a reasonably good level of efficiency and value for money. An email verifier without certainty has no value for money. So, a good email verifier provides the right level of accuracy, such as 98% and above.
High-quality data is very critical in all digital marketing platforms. With proper email validation, it is easy to convince your potential prospects on the accuracy and the reliability of your content.
Therefore this plays an essential role in the website rank. With a higher level in the various search engines, it becomes easy to promote your products and services on multiple platforms.
More traffic is driven on your website and therefore increases your sales as well. A more accurate email verifier is thus very vital in ensuring the accuracy of all the content on your website.
2. Data Security
It is essential for email verifiers. Of course, no one expects their personal information to expose to strangers. A good email verifier only uses customer data to improve its quality.
Email verifiers have become more sophisticated and diverse. Therefore, go for a tool that keenly analyzes data from your subscription list. Data analysis is an essential part of your email marketing strategy.
Email Checkers should be able to remove invalid email addresses and role based contacts. Moreover, they should lower bounce rates and detect spam traps. Email marketing gets better with this feature.
Digital marketing may be challenging, and therefore you need to ensure that house. Get the correct email lists for all the various customers. There is quite a range of options to consider while validating the email lists.
Email verification tools have only made it easier for email marketers to overcome related email marketing issues as a result. Your organization experiences more growth in terms of Mail Sales. As a result, promoting increased performances in the company brand.