Email Verification Service: How it is beneficial for SEO agency? Why SEO companies have to use email verification service before performing email campaigns? Let’s check out the details:
Email marketing has shown to be one of the most effective strategies for driving traffic and hence generating more business sales.
More business has adopted the strategy has it turns out to be quite affordable, and more effective in attracting. More customer prospects to the business products and services.
Marketing professionals have embarked on generating more email lists. To create more traffic into the company website and hence promote more sales.
While email marketing may be one of the most effective ways to market a company’s brand. You should also get a better strategy for successful marketing campaigns.
If you have used email marketing to promote your products without any success, then it is likely that you do not have a proper strategy for implementing your email marketing strategies.
While building an email list for your potential business prospects, then you need to ensure that the email addresses are valid and provided by only the potential business prospects.
However, if the email lists consist of more spam traps or the email addresses are incorrect, you are email deliveries will never be successful. The most effective strategy to avoid such challenges is simply making email verification while generating your business email list.
If you do not have an idea on how to go about this strategy, then this article is worth reading. The guide takes you through a detailed discussion on email verification service, including the key benefits of email verification in the SEO agency and the entire email verification process.
What is email validation service?
Email validation also referred to as email verification service, It is simply the process of ensuring that the email addresses generated on the email list are accurate and valid.
The process ensures that all spam addresses are sorted out and removed from the email list.
The email verification service procedures always ignored by the business, but they are indeed very essential for not only ineffective marketing campaigns but also improving the customer’s loyalty to the brand. Hence it helps you to drive more traffic to your website.
Email Verification Service Process
The validation process only takes a few steps before you can fully validate the email addresses in your email list while retaining the valid and quality email addresses.
Below are some of the top steps that are key to verifying an email address.
• Checking the validity of the email address syntax
You need to ensure that the email address has a correct syntax ensuring that the address is valid. For instance, inserting two dots before ‘com’ in the email address is wrong. ”[email protected]” is a simple format of an email address.
Then ‘@’ sign should not miss out, or the dot or any other essential character in the email as this would invalidate the email address.
• Technical validation
Once the domain name is validated, you can now begin the technical procedures of validating the email address.
At this stage, the system can verify whether the address is safe to share email messages, accept all messages, disposable or if the address is invalid, among other result responses.
From such processes, you can quickly ascertain whether to keep sending the email addresses or retire the email address.
Reasons why email verification service is a must for an SEO agency
There are quite several reasons why you need to verify your email addresses if you are running an SEO website.
Email verification service is not only important in reducing email bounces but also significant for other reasons, which are a highlight here.
1. To ascertains the data accuracy
Generating quality data is key to driving more traffic to your website. If you are making successful deliverables, then you are certain that you are indeed on the right track.
However, if you are using incorrect email addresses to deliver your brand messages to the various customer prospects. Likely that you will have a less number of clients turning up for your products and services.
Validating the email addresses in your email lists tells more about your data accuracy. This would be key to promoting the success of your digital marketing campaigns.
2. To reduces the email bounce rates
After running the email addresses through the technical procedures, you can get sincere feedback on whether email addresses are valid undeliverable, role-based, or if the address accepts-all.
Based on the results, you can separate the email addresses as you retain the valid email addresses which can effectively deliver the brand message.
If an email address is not valid or cannot deliver effectively, then you can quickly remove it from your email list to reduce the email bounce rates.
This ensures that you only share your email messages to the valid email addresses and, as a result avoiding the spam traps.
Getting all messages delivered to the respective potential prospects is a significant idea here, and this drives more traffic into your site and, as a result promoting the company sales.
The reduced email bounce rates also boost your company ranking in the various search engines.
3. To improve website user engagement
Email verification service results help generate an email list with the correct email addresses, and this gives you sincere feedback on what the potential customers’ demands and preferences.
You will be able to draft email messages that suit your potential customers. Your clients will have a chance to ask questions or make complaints regarding the delivered products.
Such responses will be vital in helping you get ideas on what needs to be improved on your products and services as you make immediate responses to the complaints made.
Such interactions create brand loyalty and as a result, creating more traffic to your website.
4. Protecting the sender reputation
If you have been sending messages for a while, then you must have created a particular kind of reputation among ISPs and the ESPs.
The email sender reputation may vary based on several factors, including the email bounce rates and the proportion of spam emails in your email account, among other factors.
Often sending email messages to invalidated email addresses may ruin your reputation. This may as well reduce your website rank on the various search engines.
The email validation processes become key to reducing the email bounce rates and hence ensuring that you build a strong reputation.
5. To increase the campaign ROI
Sending more email messages to various customers may not be a key determinant of successful marketing.
You could generate a very large email list, but only a few of the email addresses are valid. It is important to verify the email addresses in your email list to ensure that you are delivering your brand message to your customer prospects.
This ensures that your customers receive accurate information regarding their preferred products and services. Therefore, they are likely to respond positively to the given products and services.
This will also create a friendly engagement allowing your customers to make enquires on your company brand. That would translate more sales. The positive responses and the returns increase the ROI as well.
6. To prevent message delivery problems
Delivery spam messages repeatedly due to undeliverable emails may highly ruin your reputation. This leads to the growth of more ISPs as more messages are push to the spam folders.
If your recipient will presume that you are a spammer. Then no one will make any efforts to read your email messages.
This will reduce the traffic on your website pages and affect your business performances.
Validating all the email addresses of your email lists becomes key to avoiding such deliverability issues. It also ensures that you only deliver your brand messages to valid email addresses.
This also an effective way of successful email marketing and increasing your brand loyalty among the various customers.
7. Lowers the spam complaints
One of the key benefits of email validation is that it reduces spam complaints and therefore retaining your brand reputation.
Sending messages to invalidates email addresses may likely reach on the role-addresses.
A large group of people usually shares the role-addresses, and therefore you do not have control of any messages that delivered on these addresses.
If your messages run into the spam folder, then some recipients may report you as a spammer. Which may highly ruin your brand reputation and as well as lower your SEO ranking on the search engines.
Using the email verification services may be appropriate to help you separate the incorrect email addresses from your email list.
Email verification is crucial for your website. A validated email list relates to quality data delivered to the various customer prospects. This aids in improving your SEO ranking hence driving more traffic to your website.
Email marketing has turned out to be one of the most effective ways to more company sales. However, key strategies, including email validation, should be considered to ensure that quality data is delivered and, as a result, increasing the ROI.
Use the tips highlighted here to keep your email list validated and upgraded for a successful marketing campaign.