You know email marketing is a superb way to connect and communicate with potential and existing l customers – but how could you maximize it? did you ever implement email copywriting tips and tricks in your email marketing campaign?
Narrating an email that’s fully fresh and highly engaging, creative, takes time, and most importantly, practice. Every email you send should look and feel the same; however, the challenge is making your email stand out besides delivering your core message, and that’s why you need to create a consistent brand tone.
How to get email copy-writing not just right, but perfect? How to telegraph a message straightforwardly yet effectively? How could you come up with a strong email copy every single time, and how to look for relevant and new email campaign ideas?
Every email needs to drive the reader to complete a specific action. The email you deliver might promote your services and products, share valuable industry or product information, offer any discount codes to boost sales, ask for feedback, or just remind them to renew subscriptions.
It really can be anything.
This great 7000 words guide is to nail everything right up!
Email Copy-writing: Do’s & Don’ts
Keep the following marketing copy-writing tips in mind while creating your next email campaign:
- Write short, punchy subject lines to grab your audience’s attention.
- Research your target audience to aim your marketing copy at those expectations.
- Review how to preview text looks in various email clients and mobile devices.
- Personalize body copy and subject lines on as many occasions as possible.
- Break up your email newsletter text with a varied page layout and dynamic visuals.
- Deliver tangible value for the reader.
- Measure email campaign performance by conducting A/B testing and analytics reviews.
- Write in a warm, conversational voice to make audiences resonate.
- Give readers actionable next steps via promotions, CTAs, and contact information.
- Use a formal writing style that appears cold, stuffy, and academic.
- Write promotional or overly long subject lines.
- Over-stuffing your email newsletter with info.
- Skip easy opportunities to personalize your email marketing copy for every single recipient.
- Leave your reader hanging by providing no follow-up step to continue engagement.
- Fill your emails with big blocks of text.
- Grow self-satisfaction with the email marketing campaigns and risk sustaining failing strategies.
Email copy-writing needs a huge amount of work and strict attention to detail. But it’s all worth it. Consume some time to write compelling emails, and your email marketing campaigns are certainly going to produce better results in no time.
Email Copy-writing: The Ultimate 7000 words Guide
After identifying the core objective for your email, you can begin thinking about what you want to deliver through the email. Ask yourself the three main communication questions to help outline your email copy: What are you offering to the reader? Why should the recipient care about you? What should they do next?
Now, once you get the answers, you’re all set to create an effective email to drive action.
Ready to begin? Let’s dive deeper into some key elements that empower your email copy-writing to be more impactful and successful.
1) Step back
Before opening a blank doc, first, you should take a step back to ensure that you are working on a sturdy foundation and a very-well understanding of your brand voice. Believe us; you may even generate some extra ideas besides emailing as well.
In case you haven’t determined a specific brand voice or are beginning right from scratch, this is the most suitable time to do so. Just compile it even if you’re in a time pinch by mentioning the following questions:
What are 2-3 words that encapsulate your brand?
Consume some time with this question; once you finalize this, you’ll get clear guidance for your entire content strategy. From there, you can think about what tone do those words set? For instance, a few companies want to be considered edgy, witty, and fun, while others want to offer a more serious, straight-to-the-point, or contemplative demeanor.
Wonder how you want your email recipients to think and feel
Wonder how you want your email recipients to think and feel when they read your email, and does your writing tone really reflect that? Do you want your recipients to remember your brand as traditional, cheeky, or somewhere in between?
Undoubtedly, brand voices vary by service or industry. For instance, a company like Strava attracts a niche audience of fit, athletic and active followers, so simply speaking with so much slang relevant to bikers and runners is likely to resonate.
On the other hand, a more traditional software company is probably going to concentrate less on niche slang and more on universal messaging that buzzes around on the advantages to the user.
Do you have a guide for content style?
Setting a few style guidelines saves much time in the long run besides clearing up any denigrating thoughts on writing styles.
Talking about the general service provider’s content style guide, it may include sections on brand voice, common word confusion, grammar/punctuation reminders, product notes, spelling and capitalization, frequently used terms, and proofing.
After working through a version of the steps that are most applicable to your program, just begin implementing these email copy-writing practices.
2) Use a tidy layout
Your readers should be able to scan your email in no time and spot its major talking points without any hassle. A jumble of text will be a slog to read through. Hence, chances are your recipients certainly aren’t going to bother.
You need to break up your email body copy with images, headers, bulleted lists, etc., to guide readers’ eyes down your email page and avoid overwhelming your readers.
Custom images draw attention to given data points you need to highlight or any brand messages you want to reinforce. Besides that, they help establish your brand’s visual style, and that highly helps with awareness and recall. You can simply leave it to a graphic designer to highlight ideal email layout techniques.
3) Know Your Audience
Before you begin typing away, always take a step back and consider who exactly you are writing emails for? You can write an amazon email with the ideal copy, but if it turns out for the wrong customers, then you won’t get any clicks, and conversions will be zero. After understanding that, write an email, which matters to your potential email visitors.
Knowing exactly who your customers also assist you to in narrowing down the individuals and businesses you want to associate with. Rather than throwing out a wide catching net and wishing to catch anything, positioning yourself in a sweet spot is better to get quality email leads.
This will further assist you in making your email copy a lot easy to write as you have a certain image of who you are gonna sell it to.
Five Things Your Customers Can Teach You about Email
- What power words or buzzwords to use in your email’s subject lines
- What sort of jargon you must use in the emails
- How lengthy your email should be
- What ideal timing to forward your emails for great open rates
- The topic types you can write about
How to Create Your Brand’s Purchaser Persona
Among the ideal methods to identify who your target customers are would be to craft a purchaser persona, a character list regarding the sort of individual you’re selling to.
Be as specific as possible; even going to write down your own when they take a tea break or lunch can be highly helpful too. Does this individual work for an organization, or are they working as a freelancer?
After identifying your audience in a better way, making possible changes to your email list, and easily considering the individual, you’re writing an email for will become a lot easier.
4) Write An Amazing Subject Line
The subject line you use is your email’s chance for leaving a very first impression, so always try to make it count. In case it failed to pique the reader’s interest, they might simply trash the email without hesitation.
Try to nail that subject line, but be cautious, and your prospects will climb greatly: 35 percent of readers say that they open emails on the basis of subject lines.
If grabbing their attention right away is what you want, then go with a subject line, which is punchy while compelling as well. Entice the recipient with just a few yet effective words if possible.
Overly lengthy email subject lines, which will get cut off when they display in an inbox. It’s essential as the reader might stop paying attention by that point.
Therefore, remember to keep it short yet sweet. From 5 to 7 words can be an ideal thumb rule for email copywriters to follow. Besides that, don’t try making sales pitch right at your email subject. Promotional language overly comes across as spammy and will definitely not get individuals to open your emails. Short yet intriguing.
Compelling is better, but not sales. How can you discover these seemingly with perfect balances? The following tips for copy-writing will assist you when creating a killer subject line:
Discover a pain point or concern
Individuals are fairly discerning when we talk about emails, so your subject line must be giving them a clear and effective reason to make them click it. If recipients consider they can benefit from reading your email, then chances are more of them to open it.
However, didn’t we just mention not to pitch readers? Of course, we did, but in helping potential customers whereas promoting products or services are surely different. This IKEA subject line will guide you better understand:
“With these easy fixes, get more kitchen space”
Nowhere does it describe IKEA products. It simply provides a way to identify a major headache for numerous homeowners. Will minimum among those “easy fixes” be some sort of tools that are space-saving to organize your kitchen?
Yes, it might be. However, there’s nothing inherently promotional regarding the prompt. Here’s another technique, which taps into a customer’s highest concerns and fears, courtesy of Ladders:
“8 unexpected interview questions, for which you’re not ready.”
In this line, recipients that are targeted are job hunters who require assistance in preparing for interviews. A highly stressful position to be in, we think everybody agrees. Ladders’ subject line in this way plays on the inherent unexpectedness of these circumstances.
You can’t possibly identify what a boss/manager might end up asking you during a job interview, and despite your high efforts, questions are there in every industry you never even thought about.
Five Crucial Steps to take For Your Email Subject Line
- Your Subject line is basically a headline: Take your subject line just like a headline, as it is. Ask yourself would be an ideal headline for an effectively short article; if not, scrap it, give it another try.
- Size Always Matters: Be mindful, especially of the length; the short subject lines get higher clicks. Most individuals use a smartphone to read the email newsletters they receive on the go. Therefore, if the email’s subject line is lengthy, they probably won’t read all the words and might not be clicking it either. The ideal subject line must be eight words max.
- Use a mix of power words: While using power words in the email headlines, it must be capable enough to pique your viewer’s interest, which leads to higher click rates.
- No to Click-bait: Never try including click-bait subject lines in your email unless getting marked as a spammer is not your intention by the readers. Spam emails clearly indicate your unread emails are delivered straight to the trash folder.
- A/B Test Subject Lines: Simply A/B test your subject lines, and it does seem like a lot of work, but you need to believe that this practice helps you to find the perfect subject lines to touch high conversion rates.
Use Emails Headline Formulas That lead to big conversions.
Undoubtedly, subject lines are just headlines, which means it’s only natural that headline formulas prove to be a big help to figure out the perfect email subject line.
5) Keep Your Emails Short
In case your email subscribers looked forward to reading anything with over 100 words, they can go straight away to your blog rather than your email.
It’s true that we get massive amounts of emails and a huge list of things to do. Hence, long, endless epistles are what we really. Get to the point straight away and keeping it concise and short so you can let your readers go through it rapidly and possibly take action.
Simply let your readers know that your email offers a solution to a problem which they love to be fixed. So, how are you helping them, and what you want action you want them to complete to get that solution should be clear in your mind.
To be a good email scribe, every sender needs to focus on the details and concentrate on every phrase and every Word to ensure you’re getting clicks and fulfilling your target.
That holds true for a few other forms of marketing, also copy-writing, of course, but being an email copywriter, you should concentrate more on detail-orientation providing the small amount of text that you have to narrate with and open the engagement window for you.
In essence, you should learn to describe a lot while writing pretty little.
So, what goes into strong email copywriting? We need to break it down into a few focal areas:
- Strong subject lines.
- Relevant topics.
- Clean copy.
- Personable tone.
- Actionable closing.
- Neat layout.
It’s a lot to absorb, but a good technique to approach email copy-writing is to just ask yourself “Why?” at every single step of the process. If you consider Reflecting on your creative decisions, it can highly help refine small nuances that may appear insignificant but actually have a great impact on engagement.
4 awesome Ways to Write Shorter Emails:
Just do the following to shorten your email and keep it sweet:
- Use Short Sentences: we all know that short sentences allow every reader to skip through quickly, and it also forces you to write only necessary stuff, so you strictly put your point.
- Break Up Your Copy: When your reader sees big blocks of text, the very first thing that comes to his mind is “that’s too much to read” which usually makes them leave faster than they click on. So, try to break down your text with white spaces (yes, small paragraphs).
- $1 Per Word: this is a fine tip that helps; just imagine that you’re paying $1 for every single word you write. Now, in case your email looks like it will make you steal your bank, it’s time to trim your email down to a shoestring budget. Crazy tip, but it works!
- Word Limit: Setting a word limit and sticking to it is a cool and straight method. Use a word counter tool or try highlighting your text in Google doc or Microsoft word and do press Ctrl+Shift+C to view your word count.
6) Appreciate the advantages of email in content marketing
Writing an effective email without having a specific goal in mind is impossible. As far as we consider lead generation, no marketing channel or touch-point can hold a candle to email.
Your recipients need to be individuals who offered their contact info while downloading gated content, signing up for your email newsletter, or registering for a webinar.
They have already reflected an interest in your content and your brand’s saying. Email is a straight way to nurture your relationship, provide them with the latest updates, and further guide them toward conversing with you.
Still not convinced-enough to pour your resources into email marketing? You need to consider this:
- 40% of B2B marketers exclaim email newsletters have the strongest impact on their content marketing strategies’ success.
- 80% of businesses exclaim email marketing elevates customer retention rates.
- 99% of consumers check their email daily.
- 59% of consumers ensure that their buying decisions are inspired by marketing emails.
- 73% of millennials love communicating with businesses via email.
Crucial of all, brands that have perfectly-crafted email marketing strategies, consisting of segmenting prospects into various email lists, often experience significant revenue increases. In a few cases, companies have reported a 760% rise in their revenue thanks to email marketing.
You probably won’t see such kinds of eye-opening results unless you’re building an email strategy right from scratch, right? Refining your approach by considering how you write and compose emails has a huge impact on the ROI.
7) Give your audience what they want.
Yes, it strictly means what it sounds!
It doesn’t matter how skillful and attractive your writing is; if you skip discussing the topics that highly matter to your audience, they certainly won’t open your emails, read them much less or avoid clicking on your CTAs.
Around 66% of consumers say they’ll unsubscribe from an email list in case brands cover irrelevant or uninteresting subjects. That’s the second most common reason behind unsubscriptions, trailing just behind getting bombarded with too many emails.
Before you begin writing your next newsletter or begin your campaign email, think deeply about your audience and their interest. What do you need to grab their attention in a fully crowded inbox stuffed with personal correspondences or work emails?
Understanding who your recipients are guides every decision of yours, from the tone you use in your emails and even personalizing subject lines becomes much easier for you.
Segmenting your email lists into various demographics helps to direct these efforts and creating more focused emails for selected audiences.
When your email campaign delivers a message resonating with your different customer personas, it’s more likely for you to notice tangible results, including conversion rates, increased click-through rates, and ultimately, sales revenue.
8) Write Relevant Emails
A killer and catchy subject can’t boost a lot of your sales if the email isn’t relevant. Emails that motivate readers to read and get more conversions in comparison to those that don’t.
In case your emailing tips on “Styling Your Dog” to the audience that’s interested in Google Webmaster Tools, how great do you consider your email conversions might get?
Try to ensure that the emails you’re writing are associated well with the individuals you’re forwarding it to. Segmenting the emails you send is a fantastic way of ensuring that you forward relevant emails to the ideal audience.
Once it’s essential to identify who you’re forwarding email newsletters to, identifying your audience, you have a good chance of writing effective emails that matter to your audience.
How to Write Effective Emails Readers Want:
Among the ways to stay ahead, follow the below topics:
You can follow influencers as well or those brands that your customers might most likely follow. This type of research will surely pay off in the long run as you’ve got a better possibility at emailing the effective topics your customers will want to know towards.
9) Personalize Your email copy
Personalizing the emails enhances the possibility of higher conversions. Hubspot reported recently that a 41% of improvement in their conversion ratios with highly personalized CTAs leading them to just forward segmented as well as relevant content to readers.
Personalization begins with getting rid of those mass emails forwarded out without [first_name] codes. In comparison, casual personalization is a completely new norm with email marketing. No one forwarded as “Dear or Mr…” like that anymore.
This kind of formality is just for forwarding essential or business-related emails. Another method of adding personalization to the email you send can be using third-party individual pronouns like “your’ you’ or ‘yours’ that can give the readers a feeling like you’re talking with them directly instead of a crowd of people.
10) Put the Relevant Words In Your Email
The words you prefer using for your emails are essential; they can turn someone easily into a purchaser or let them easily unsubscribe from the email listing. As most of your emails aren’t relevant enough, making every word count is essential.
This will help in avoiding industry jargon, which your email readers might not be familiar with. Rather than that, concentrate totally on the features benefits or the issues that your Email can find a solution to.
Most importantly, always use sensory words so the readers of your emails can look quickly at what you’re trying to explain to them.
11) Use actionable language
You shouldn’t beat around the bush; you only have some seconds to convert your readers into buyers. Using actionable language or words is one way to shoot up your email conversions. You need to use actionable words like “book a spot,” “buy,” “download,” so that readers figure out exactly what you are expecting from them through the Email.
The Smart trick to Use Action Language in Emails:
You need to treat actionable language just like CTA’s (Call-to-actions). Actionable words need to be front row and visible, letting your readers know where to click and for what. To keep your actionable phrases strictly to the point, actionable language is highly helpful. Try not to exceed over 5-7 words to avoid boring your reader because they really get bored quickly!
14) Narrate Email Matching Subject lines
Try to ensure that your email copies perfectly align with the subject lines. If the subject line has no relation o with the Email, it can highly confuse readers and further affect your conversion rate.
Ensure that your Email delivers well on your subject lines promise, not only because it’s professional, but it saves your emails from appearing spammy, which can turn off many readers from clicking on any upcoming emails from you.
How to Ensure Your Subject line Match Up with your Email:
Re-reading your subject line and Email may seem like a simple task, but it’s effective and lets you see whether the dots are connected at the end of the day or not when your Email is sent. It’s sort of a “better safe than sorry” game, and here, the word “safe” means spending 5-10 minutes!
15) Write About Benefits rather than Features
One of the simplest, still most overlooked ways to get higher email conversion rates is to focus on writing regarding the benefit of your products and services rather than starts talking directly about them.
For example, your service/products may have fantastic features like email marketing and content management, but what your customers may really care about can be the fact that you’ve helped to generate more than 500,000 leads, and you can do the same for them as well.
So in case you explain the value of your service in contrast to what it actually is, your readers can conveniently see how they are getting benefited from your services. Don’t forget; they’re opening your emails, searching for a solution to a problem which they want to fix. So, your duty should be to provide them the fix.
How to Write Advantages That Sell:
- There are some ways you can go about doing this, but just feel free to use what we’ve mentioned:
- Show real statistics coming from a customer using your service.
- Use testimonials stories reflecting the benefits of your service.
- Highlight big or small brands that have been benefited from your product/services.
- Show off your offering and explain how they help your reader.
16) Set a Goal For Your Email
Yes, every email marketer opts to get conversions for their emails, but we see numerous copywriters who always try writing an email that can do everything to force people to purchase, and that’s where they go wrong rapidly.
Select a goal you’d prefer to accomplish with your email. That could enhance more leads for a service or drag back users to your site once you select your destination, stick to it, and create it as your major concentration point for your email copy and CTA’s. It’ll be for a long time-saving time & effort.
We guest that selecting more than one destination for an email might make readers feel overwhelmed with a lot of selections or information, which might further impact and decrease your open rates in the long run.
Select a Professional Destination For Your Email
Crafting an email with no end destination won’t give you the ideal results you wish to see. Before you invest time into crafting your email, you must define what your purpose is first. When you mark your destination, you permit yourself to discover the larger picture and build an email that aligns with it.
- Goal to enhance followers: If your destination is to increase social media followers, you can involve getting followers with the help of your emails by asking your email readers to follow your pages.
- Brand awareness: In case your destination is brand awareness, then asking your email readers to use your product’s services can be helpful. You can offer a discount or offer and pitch them to purchase.
- Drive Traffic: If driving traffic and enhancing conversions on your website is your intention, then email your readers with the links to your articles or links that direct them back to your site. This can further assist you in implementing something new on your site.
17) Show Off Personality Of Your Brand
Use your emails to display the personality of your brand. This can assist you to associate better with the readers of your emails and potentially attract fresh customers that are interested in your brand.
Describing your brand personality in an effective way assists you to set your emails’ tone and can be useful when you’re trying to select the ideal words for your emails. Funny enough, individuals are 65 percent more susceptible to purchasing from brands with the personality in comparison to other brands.
18) Segment Your Emails
Forwarding a relevant email copy can further enhance conversion. Segment emails permit readers to indicate relevant content they’re interested in.
Most importantly, according to Direct Marketing Association’s study, segmented & targeted emails generated 55 percent higher of all revenue, especially for the marketers surveyed, and 34 percent of revenues and benefits were driven by emails forwarded to segmented target audiences.
You can personalize your segmented email and forward segmented offers in case you want a different level of conversation.
How to Effortlessly Segment Your Emails:
Any fixed thumb rule isn’t present to segment your emails; it basically depends on your customer interest and what your email goals are. However, the following methods can be helpful and assist you in segmenting your email (It’s highly effective for beginners.) This might consume time, but segmentation surely pays off in the long run.
- Geographic Location: If you segment your emails by locations can assist you to speak personally to an individual in a specific area or country, so offering your services or inviting them to your implemented events will be easy yet effective.
- Gender: In case you have products, which are gender-specific, then segmenting your readers by gender can be the ideal way. If a fashion brand is what you’re trying to promote, then you can forward female clothing items to just women and men with male products, and never forget to forward holiday specials to both.
- Interest: This pinpoint is a mostly overlooked segment, which returns high revenue. In case you’re a blogger and work in the marketing industry, then segment your emails for an individual interested just in social media versus individuals interested in SEO.
19) Write Your Preview Text
Believe it or not, this little line is taken for granted every single time when it comes to email marketing. However, it can be your hidden gem that can help growing conversions. Limiting your preview text to 120 words is the best to limit
Preview texts give your readers a peek into what’s your email composed of. Yes, a subject line is there, but preview text works as a pre-email that readers can quickly scan and use to figure out whether your email deserves to be opened or not.
In case your target audience is mostly using mobile, then it’s more important to put a preview text in than you think. Watch out for what preview text appears like on a mobile phone.
20) Introduce Yourself in your Email
A few times, it happens that your reader forgets that he even subscribed to your email. Hence, re-introduce yourself to him is always good. Plus, it’s a creative way to add a pinch of personalization to your email.
When your readers get familiar with you, your name, and your motto behind contacting them, they’re able to connect to your brand message much better in comparison to a copy + paste “Hello” email.
The core reason behind Introducing yourself to subscribers isn’t because it appears mandatory, but it’s because connections create conversions.
Matt Blumberg says it so rightly, “Reaching the inbox isn’t your target- engaging with people is,” and at the end of the day, that’s you’re trying to sell and convert people, not email addresses.
3 Amazing Tips to Introduce Yourself in an Email:
- Create a welcome video providing your viewers an offer
- Mention why you love your job of helping people like your readers
- Write about the journey and reasons behind starting your brand.
21) Steal Email Copy Ideas
A smart guy once said – good artists copy, and great artists steal. Believe it or not, the same applies to great copywriters writing emails for a living. We aren’t saying you should simply take your competitor’s emails and change the words before sending them to your customers. We’re suggesting you create a “swipe folder.”
So, what’s a swipe folder?
It’s a folder used to keep a copy of ads, graphics, or emails that you like and one which you can rework later on for your brand. Yes, you can practice the same for emails from various other competitors, and brands’ email’s that you’d prefer to rework for your own. You can later use them to match up your email marketing strategy, and believe us, they o work well!
4 ultimate Places to Steal Email Copy:
- Pinterest: Pinterest hosts a huge range of email designs and copies you can swipe for your upcoming email marketing campaign.
- Start with your inbox: you may have received tons of emails, and a few of them must be worth stealing and use later.
- Wishpond: It has 100 designs, customizable lead-generating email templates for you to use. Plus, their analytics tools help you to monitor your success besides creating A/B tests for your emails.
Sign Up: Join your competitors’ email listings and brands and concentrate on what pops up in your inbox. Yes, some surprising ideas may hit your inbox! You can polish up those ideas.
22) Test Your Emails
You can begin by Testing your email subject lines as A/B. A/B Testing is basically a testing strategy in which two versions are there, A and B (the control as wella s the treatment) are tested against each other.
After the test ends, identifying which version (A or B) offers the most impressive results can be selected. Some fantastic companies offer A/B testing tools, and the test begins to continue until one variation can be identified clearly that’s more successful than the other.
Also, a few email marketing tools even offer open and click-through-rates charts so you can indicate which emails are performing well in the last results and which aren’t. You might also encounter trouble with the emails as they might fail considering mobile-friendliness in terms of design or copy.
Since almost 64%of emails are viewed on mobile devices, making changes is crucial as soon as possible. Emails might be a bit tricky, but with the ideal test & changes, after that, getting back on track becomes easy to develop your further conversions.
23) Send Follow-Up Emails
Actually, 65% of businesses accept the fact they are not having lead nurturing systems in an ideal place? Forwarding one email is not gonna cut it anymore, adding up a follow-up strategy is crucial to an email marketing campaign, or getting any conversions soon will be tough.
Follow-up emails might seem like a big brother to some email readers but to those used to it, follow-ups are gentle reminders, which shows that your brand is still interested in them. Sometimes individuals might forget about your email as they may be getting a lot already from your competitors. Therefore, always try staying in your reader’s inbox.
Four Ways Your Can Forward Follow-Up Emails:
- Offers: Attach a discount coupon to the follow-up emails you send.
- Freebies: Forward an email with downloadable content, advice, or e-books to offer you something free to remember you by.
- Show Off Customers: Forward an email with testimonials indicating your old or current audiences to draw readers in.
- Reintroduce the advantages: Services to the reader should be re-introduced to remind them why you’re essential to them
24) Send Discounts and Promotions
Among the most famous methods of enhancing email conversions would be to add forward promotions, discounts, and sales with the emails you send. Doing this promise can be helpful as a reader, a reward for completing a certain action or just offering them out for free.
Let’s accept it, people prefer free stuff. Also, when they have some emails to look forward to with services/products free, then chances are high that your email readers will take action.
You don’t every time want to forward emails with fantastic offers or discounts as it can spoil them a bit and also readers could be expecting discounts from every single of your email you forward, which might backfire and end up cheapening your brand’s image.
Try to discover a balance when forwarding discounts and in case anything uses holidays and seasons as their best chance. If you’re interested in offering some products or gift cards, then some tools can be helpful for bulk lifting and handling your discounts & promos.
25) Avoid Email copywriting With Spammy Offers
Between crafting your email list, receiving conversions, and making killer emails the last thing you require is to consider the subject line you write or the email being rejected up by your readers’ spam filters.
These filters might end up getting triggered for several reasons which can cause several worst issues involving shrinking your email open, as well as conversion expenses, shrink because readers might not receive them in the first place.
To stop your emails from being dropped into a deep dark abyss known as a spam folder, then you should avoid writing something spammy otherwise it might be making your emails picked up by spam filters.
Another fantastic method to avoid being scammed is, forward a follow-up email or you can also use an opt-in notification which will be prompting your readers to add you to the email contact list they have so they won’t be ending up automatically to spam.
26) Use a Headline/Method Generator
Sometimes a little assistance helps a long way. That’s where ideas and headlines generators come in handy. In case you’re still bewildering to come up with some fantastic subject lines, you can use the following tools for assistance.
We suggest testing your emails as well as subject lines even after getting a high score with these tools as it doesn’t imply that the email topic or subject line will surely work as the perfect method with your target audience.
Therefore, always remember it’s still trial & error.
Best Idea and Topic Generator For Emails:
- SumoMe’s Headline Generator
- Portent’s Idea Generator
- CoSchedule’s Headline Analyzer
- Hubspot’s Blog Topic Generator
- SEOPressor’s Blog Title Generator
- ImpactBND’s Blog Title Generator
- Tweak Your Biz Title Generator
27) Never Be Too Salesy
Becoming salesy just because you’re trying hard to sell something isn’t good. Email readers have a great sense for “salesy” techniques. For example, when you try making them click on a CTA with a misleading copy, they’ll get it soon.
Almost 90% of them might mark you as spam, it’s just gonna alienate your audience. These days, individuals have zero tolerance for pressure, tricks, interruption, and manipulation. The reason: Research indicates online attention spans are so shorter than ever, and because of that, most individuals have developed a great detector especially for these time-wasting tactics.
However, selling them is still possible, but what’s the ideal method? Keep reading!
Storytelling is basically quite the opposite of being salesy. Driving traffic is still possible, convert, close, and every single of those nice things without even resorting to cheese ball techniques. The fantastic benefit of storytelling is it’s actually a lot less work in comparison to being salesy.
resorting to tricks and hacks will not be needed. Just simply communicate in a pitch that’s clear & interesting. Stories (be it fictional, personal, etc.) are how our brains developed to learn fresh information.
According to science, humans are basically hardwired to take in stories. In case you got successful in harnessing this powerful communication form, then you’re putting tens of thousands of years of developments on your side.
28) Agitate Problems, Then Solve Them
Whether you’re outlining one single email or a whole campaign, this should be your formula:
- Identify a problem (P)
Ex: Require an easier method to open cans.
- Agitate that problem (A)
Ex: Isn’t it daunting to use a hand crank can opener? It’s too slow, hard work.
- Present your solution (S)
Ex: With the help of an electric can opener, opening aluminum cans in seconds is possible with no effort.
TV infomercials definitely nail PAS. A voice-over identifies an issue: “Do you every time end up making a lot of pasta, which can’t be finished?” A montage in black & white agitates the issue with individuals tripping over large tangles of spaghetti in the kitchen.
Thus, we’ve got the solution: A happy family should be eating just the ideal amount of pasta, all that thanks to the Pasta-Matic. Of course, other reasons can be there not to copy what infomercials do, however, they give a bigger-than-life instance of this formula in action.
The master key is to be relevant. Millions of issues are out there in this busy life, and most of them might be not effective for your reader. The issue has to be real, not just the excuse to talk regarding your product. In the email, your copy requires to express an ideal understanding of what this issue actually means to your potential clients— and after that swoop in with a quick solution.
29) Avoid Jargon, Buzzwords, and Acronyms
Buzzwords, Jargon, and acronyms are basically an epidemic nowadays — especially in this tech and startups world. Jargon & acronyms are able to alienate readers who can’t get what you’re explaining about.
Instead of talking gibberish to them, try using these overly technical terms or abbreviations, always be simple, easily understandable language, and spell out terms before using them in the form of acronyms. As for trendy buzzwords: Consider beyond them. Words such as ‘disruption’ & ‘pivot’ are becoming cliches, which make individuals tune you out and don’t take you seriously.
Rather than that, consume some time on coming up with simple alternatives:
- BoFU = Bottom of the funnel
- Cohort = customer group
- Virality = popularity
30) Be willing to be vulnerable
A basic misconception with email copy-writing to business owners is that it must always indicate like they got every single thing together. The last thing, which they’d prefer to be sharing with the leads they created and customers, are the struggles they have been experiencing and the worst mistakes they made.
However, in case engaging with your leads and audience is what you want, then be highly personal and gain sufficient trust from them that they’re requesting to do business with you; these are the basic things, which including in your copy is crucial. If you let your guard down in email marketing once in a while, you’re displaying your subscribers that you genuinely understand as you’ve been there.
You’ve already gone through what they’re currently facing. Your leads and customers will be reciprocating this bold move on your part by taking down their defenses. They’ll start to identify that you’re genuinely trying to assist them to overcome the circumstance that they’re facing through your content and suggestions.
31) Tell stories in the email copywriting
Long before the handwriting or internet was invented, individuals shared info by telling stories while sitting all over and around a campfire. Even now, we do tell stories, not because of just entertainment but also to share info & gather knowledge.
The reason behind storytelling is so compelling is it has the potential to push us in that particular situation and feeling the emotions of the characters in the story that they are experiencing. It’s this combination of situation and emotion, which makes it totally a great memory.
One method to inject storytelling into your email copy is to share a personal anecdote of a circumstance related to the complete message of your email.
32) Use emojis in moderation
There’s now a developing trend among marketers as well as small business owners of using emojis on the email’s subject lines they offer in their content. One reason behind adding emojis to your email’s subject line is to stand out of the crowd in their email subscribers’ overflowed inboxes.
It’s especially for those experiencing lower email open rates when they, but after starting to add emojis into the subject lines of their email copywriting, their open rates increased highly. Emojis also assist you in making your emails highly mobile-friendly as well as you can say more yet less the emoji can easily replace some words with feelings or even a whole phrase.
Besides that, it permits you to add greater personality & trigger the emotions you want the subscribers you have to feel when they read your email copy. However, before going further and begin using emojis in the email copywriting you offer, ensure that it suits your target customers and the entire voice and tone of the brand.
Otherwise, it might look forced and might even end up annoying your subscribers. When involving emojis in the emails you offer, ensure that you use them sparingly and also ensure that they’re relevant to the rest email’s copy.
The Conclusion: Email copywriting takeaways
Email copywriting is a combo of art & science. A formula is there, which will position you to succeed. However, just following it won’t be cutting it in today’s overcrowded email marketing ecosystem.
Bring in your own nuanced perspective, touch, and appreciate that writing might consume time, especially when you promise to yourself and dedicate time to enhance; you’ll typically discover the words you’ve been searching for in the end.
Although there’s a lot to track; however, keeping the following focal points in mind will surely write effective email content:
- Be relevant, be valuable – accomplish this by offering personalization when it makes sense. Also, imagining that you’re the recipient instead of the sender can help you better.
- Be frequently– your brand voice is highly related to your email sender’s reputation. After it’s gone, getting back is almost impossible.
- A/B test & measure your content – testing and measuring is really the single way you’ll know in case you’re trying to reach your audience and what sort of message they like.
- The shorter, the (usually) better – try using action words also, clear & simple language. After you’ve said what you are required to say, stop.
Now, after knowing the best practices, it’s essential to remember that email copywriting is just easy if done properly. Absorb and implement an email marketing strategy, and the benefits will make you jump with joy.