Posted by Email is still one of the largest media, for digital marketing. In fact, for every $1 you spend, you can expect an average of $42 to be returned. This makes email marketing one of the most powerful and cost-effective ways to grow a business no matter the size. The foundation of any effective and impactful email strategy, however, is a solid bulk email marketing software.
With so many options, how do you choose the right one for you in 2025? A well-designed bulk email marketing software does much more than just send bulk email. Great bulk email marketing software allows you to segment your audience, automate tasks, and personalize messages while maintaining insight and knowledge of what is working.
In the guide, we will point out the top 10 bulk email marketing software for 2025, along with the primary features, benefits, and what makes it stand-out. Additionally, we will cover an important step that many people overlook: your email list. This is important to ensure you are meeting your target individuals and helps to protect your reputation.
Top 10 Bulk Email Marketing Software for 2025
The world of email marketing is always changing. New features and rules appear regularly. Here’s a look at the best bulk email marketing software for 2025. Each one offers different strengths to fit various business needs:
1. HubSpot Marketing Hub
Why it is our top pick: HubSpot offers so much more than just an email tool. HubSpot is an entire ecosystem for marketing, sales, and service. The email features work seamlessly with the powerful and robust CRM (Customer Relationship Management) system so you can easily create highly personalized and data-driven campaigns.
Key Features:
- Integrated CRM: Manage all your contacts in one place for rich customer profiles.
- Advanced Segmentation: Easily create targeted email lists. You can group contacts by behavior, demographics, and past purchases.
- Powerful Automation: Set up complex, multi-step email series. These can be triggered by specific actions your users take.
- Drag-and-Drop Email Builder: This easy-to-use tool helps you create professional emails with customizable templates.
- A/B Testing: Test different subject lines, content, and calls to action to see what works best.
- Detailed Analytics & Reporting: Track open rates, clicks, conversions, and more. You get clear insights to improve your campaigns.
- AI Recommendations: Use AI to get content ideas and improve your emails.
- Landing Page Builder: Create landing pages that fit perfectly with your email campaigns.
Best for: Businesses that want an all-in-one marketing and CRM solution. It’s great for those focused on attracting and closing sales with inbound marketing.
2. Brevo (formerly Sendinblue)
Why it’s one of the best: Brevo has developed into a complete digital marketing solution. It provides email and SMS marketing features, and even WhatsApp campaigns. A lot of people appreciated the strength of the features for a small price – or in the free plan. It’s a great option for small businesses that are growing.
Key Features:
- Email, SMS, and Chat Integration: Manage all your communication channels from one spot.
- Marketing Automation: Build smart automated workflows for different customer journeys.
- Transactional Emails: Send important emails like order confirmations and password resets.
- Drag-and-Drop Editor & Templates: Design emails easily with many responsive templates.
- Advanced Segmentation & Personalization: Send specific content to different groups of your audience.
- A/B Testing & Send Time Optimization: Improve how well your campaigns perform.
- Built-in CRM: Basic CRM tools to manage your contacts.
- AI Assistant: Quickly create subject lines and email content.
Best for: Small to medium-sized businesses looking for a complete digital marketing tool. It’s strong in automation and budget-friendly.
3. Mailchimp
Why we rank it: Mailchimp is a long-time favorite. Its ease of use, strong design interface, large template library, and excellent automation capabilities are what make it stand out. Users have consistently indicated Mailchimp is their first choice, and they offer a very large free plan.
Key Features:
- Intuitive Drag-and-Drop Builder: Design attractive emails with ease.
- Audience Management & Segmentation: Organize your contacts and create specific groups for targeted messages.
- Pre-built Automation Journeys: Set up automatic welcome emails, abandoned cart reminders, and more.
- A/B Testing: Try out different parts of your emails to make campaigns better.
- Detailed Analytics: See clear reports on how your emails are performing.
- Website Builder & Landing Pages: Create web pages that connect with your email campaigns.
- CRM Functionality: Simple tools to manage customer relationships.
- Content Studio: Store and organize all your marketing materials.
Best for: Small businesses, startups, and individuals who want something easy to use with many features. It’s ideal for those new to email marketing.
4. ActiveCampaign
Why it’s a top contender: ActiveCampaign is well known for its great marketing automation. It lets businesses create extremely personalized experiences across a multitude of channels. Its advanced audience segmentation and CRM integrations are also noteworthy.
Key Features:
- Visual Automation Builder: Easily design complex, multi-channel automation workflows.
- Advanced Segmentation & Tagging: Sort contacts based on what they do, custom details, and more.
- Built-in CRM: Manage sales pipelines and customer interactions.
- Site Tracking: Watch how people use your website to trigger automated actions.
- Predictive Sending: Send emails at the perfect time for each contact.
- SMS Marketing: Add text messages to your campaigns.
- Landing Page Builder: Create landing pages that get lots of sign-ups or sales.
- A/B Split Testing: Test different parts of your campaigns to get better results.
Best for: Businesses that need advanced marketing automation, deep personalization, and integrated CRM for detailed customer journeys.
5. GetResponse
Reason it tops the list: GetResponse is an all-in-one marketing platform. It has all the tools that you can use for email marketing as well as landing page building, hosting webinars, and marketing automation. Not to mention, it just recently added AI-powered features.
Key Features:
- AI Email Generator: Quickly create email content with AI help.
- Email Marketing & Autoresponders: Send newsletters, promotions, and automatic email series.
- Marketing Automation: Design visual workflows for how customers interact with your brand.
- Webinar Software: Host and promote webinars right from the platform.
- Landing Page Builder: Create optimized landing pages to get leads.
- Website Builder: Build entire websites within GetResponse.
- Conversion Funnels: Create full marketing paths from lead capture to sales.
- Comprehensive Analytics: Track how your campaigns perform and find areas to improve.
Best for: Small to medium-sized businesses and solo entrepreneurs who want an integrated marketing solution, including email, webinars, and landing pages.
6. Constant Contact
Why it’s a top pick: Constant Contact has been around in email marketing for a number of years. They have a reputation for high deliverability and excellent support. It is especially good for small businesses and non-profits, and has everything you need in terms of accessible tools.
Key Features:
- High Deliverability: Focuses on making sure your emails land in inboxes.
- Easy-to-Use Drag-and-Drop Editor: Simple interface for designing emails.
- Extensive Template Library: A wide variety of professional templates for different needs.
- Event Management Tools: Easily promote and manage your events.
- Social Media Integrations: Link your email marketing to your social media efforts.
- List Segmentation: Organize contacts to send targeted messages.
- Real-time Reporting: Keep an eye on how your campaigns are doing.
- Excellent Customer Support: Get help quickly via phone, chat, and email.
Best for: Small businesses, non-profits, and individuals who value ease of use, reliable email delivery, and strong customer service.
7. MailerLite
Why it’s a top pick: MailerLite is simple, low-cost, and packed with useful features. This makes it a good option for businesses with a lower budget or just starting out. It has a nice design and great automation.
Key Features:
- Intuitive Drag-and-Drop Editor: User-friendly design for creating attractive emails.
- Website Builder & Landing Pages: Create simple websites and capture leads with landing pages.
- Pop-up Forms: Design eye-catching pop-ups to grow your email list.
- Email Automation: Set up automatic processes for your subscribers.
- Segmentation & Personalization: Send specific content to different groups.
- A/B Testing: Improve various parts of your emails.
- E-commerce Integrations: Connect with popular online stores like Shopify and WooCommerce.
- 24/7 Customer Support: Get fast help whenever you need it.
Best for: Small businesses, bloggers, and startups looking for an affordable and easy-to-use email marketing solution with good automation features.
8. Omnisend
Why we consider it a best option: Omnisend is designed exclusively for e-commerce business. Its strong automation and audience segmentation tools are perfect for generating online sales. It also connects to all major e-commerce platforms easily.
Key Features:
- E-commerce Automation Workflows: Ready-to-use workflows for abandoned carts, welcome messages, browser abandonment, and more.
- Email, SMS, and Push Notifications: Reach customers through different channels.
- Advanced Segmentation: Group customers based on what they buy, what they look at, and other e-commerce data.
- Drag-and-Drop Content Editor: Easily create branded emails.
- A/B Testing: Improve your campaigns to get more conversions.
- Pop-ups & Forms: Collect leads and grow your email list.
- Customer Lifecycle Stages: Target customers at different points in their buying journey.
- Detailed Sales Reporting: See how much revenue your email campaigns bring in.
Best for: E-commerce businesses of all sizes that need a dedicated email and SMS marketing automation platform to increase sales.
9. Klaviyo
Why we recommend it: Klaviyo is another strong tool for e-commerce. It offers deep data integration, and very sophisticated ways to segment your audience and automate tasks. It’s great for businesses that would like to do targeted marketing based on customer data.
Key Features:
- Deep E-commerce Integrations: Connects smoothly with major e-commerce platforms to get rich customer data.
- Behavioral Email & SMS: Send messages based on what customers do (or don’t do).
- Advanced Segmentation: Create very specific customer groups using detailed data.
- Personalization: Deliver highly tailored content and product suggestions.
- Predictive Analytics: Guess future customer value, risk of losing customers, and more.
- A/B Testing: Improve your automated email series and campaigns for maximum impact.
- Robust Reporting: Get detailed insights into how your campaigns are doing and what your customers are doing.
- Drag-and-Drop Email Builder: Create attractive and effective emails easily.
Best for: Medium to large e-commerce businesses that need advanced data-driven marketing, complex automation, and predictive analytics.
10. Salesforce Marketing Cloud
Why it’s a top pick: For major corporations and large organizations, Salesforce Marketing Cloud is a tremendous marketing automation solution that is scalable and consists of numerous capabilities to manage intricate customer journeys on various channels. It has capabilities to manage and run complete marketing automation, email, mobile, social, and web personalization.
Key Features:
- Customer Journey Builder: Plan and manage personalized customer journeys across all touchpoints.
- Email Studio: Strong tools for creating, sending, and tracking mass emails.
- Automation Studio: Automate complex marketing tasks and data processes.
- Data Management Platform (DMP): Bring together customer data from different sources.
- AI-Powered Personalization: Deliver very relevant content and product suggestions using AI.
- Predictive Intelligence: Use AI to make customer interactions better.
- Integrations with Salesforce CRM: Smooth data flow between marketing and sales.
- Scalability: Built to handle huge amounts of data and campaigns.
Best for: Large businesses and organizations with complex marketing needs, lots of customer data, and a need to manage customer interactions across many channels.
Verify Your Email List Before Starting Your Next Email Marketing Campaign: Why MyEmailVerifier Helps
Regardless of what bulk email marketing software you choose, the success of the tool, and your email marketing, all comes down to the email list and how clean it is. If you are sending emails to bad addresses, dead accounts, or spam traps, you risk hurting your sender reputation. This will lead to low email delivery rates, high bounces, and could even get you blocked. This is where MyEmailVerifier becomes essential.
MyEmailVerifier is an excellent email verification service. It makes sure that your email lists are internally clean, accurate, and ready to send for your campaigns. MyEmailVerifier has a 98% verification accuracy rate, so they can help you:
- Stop Hard Bounces: It identifies and removes invalid email addresses. These are the ones that cause permanent delivery failures and hurt your sender score.
- Fewer Spam Complaints: It identifies and flags spam traps and individuals who consistently report emails as spam. This will keep your emails out of the spam folder.
- Increase Your Deliverability: If you are sending to real, active email addresses, your emails have a better chance of hitting the inbox.
- Save Money: Don’t spend your marketing dollars on email addresses that will never get delivered.
- Keep Your List Healthy: By cleaning your list regularly, you will keep it healthy and get a better return on your email marketing investment.
MyEmailVerifier has a user-friendly interface and service turnaround times are good. They can verify 10,000 emails in 50 minutes. They also have advanced features like email syntax checking, domain validity, catch-all detection, and temporary unavailability detection. Before your next bulk email marketing campaign, take this essential step to ensure successful marketing: verify your emails with MyEmailVerifier. It is the smartest way to help ensure your messages are seen, and that your marketing efforts achieve the best results.
FAQs
What is bulk email marketing software?
Bulk email marketing software is software that allows businesses to send multiple emails out to mass amounts of people at the same time. Typically, these types of software allow for a variety of features including email design, list management, audience segmentation, automated emails, and analytics or insight as well. They will allow you to better manage and optimize your email marketing campaigns.
Why is email deliverability important for bulk email campaigns?
Email deliverability is whether an email is actually being delivered to the recipient’s inbox. This is an important aspect to consider for bulk email campaigns, as we want to be able to deliver to as many people as possible. If your email keeps landing in spam folders or bouncing, then this will affect your sender’s reputation. If that happens, then you will continue to have worse deliverability down the road. Ultimately, deliverability has a direct correlation to how effective your marketing is and your overall return on investment.
How can email verification help improve bulk email marketing?
Email verification tool (like MyEmailVerifier) help clean your email lists. Verification services will identify and remove invalid and/or inactive (ex: spam traps, disposable emails) or risky email addresses. By sending to a confirmed list of verified email addresses, you will minimize your bounce rate to all of these email campaigns, make sure you have minimal spam complaints and your sender will be better protected or maintained. All of this will improve your deliverability and ultimately campaign performance.
What features should I look for in bulk email marketing software in 2025?
When it comes to bulk email marketing software in 2025, here are a few things you should look for:
- High Deliverability: You want your emails to go to the inbox.
- Easy-to-Use Drag-and-Drop Editor: To easily design an email.
- Advanced Segmentation: So you can specifically target certain groups.
- Marketing Automation: To automate email sequences and workflows.
- A/B Testing: To make subject lines, content, and calls to action better.
- Detailed Reporting & Analytics: So you can see how effective your campaigns are.
- CRM Integrations: To allow more personalized messaging.
- AI-Powered Tools: To help generate content and improve emails.
- Scalability: The software should grow with you.
- Good Customer Support: So you can reach out for help when needed.
Is it legal to send bulk emails?
Yes bulk emails are legal. But, you must comply with anti-spam laws such as the CAN-SPAM Act (US), the GDPR (Europe), and CASL (Canada). Essential rules include obtaining explicit permission from the email recipient(s), giving the email recipient a simple means to unsubscribe from receiving future emails, including your physical address in the email, and avoiding misleading subject lines or content in the email. There are many bulk email marketing software packages you can use to make sure you follow all of the rules.
Can I use Free bulk email marketing software?
Many bulk email marketing software provide free plans or trials. This is great for a small business or startup or someone just getting started. While free plans and trials are good, resolve if the provider only allows a limit to the number of contacts, the number of emails sent, or features. As you grow as a business, you will probably be forced to select a paid plan to use all of the features and to ramp up your efforts forward.
What is the average ROI of email marketing?
Email marketing has an incredibly high Return On Investment and that has been consistent for years. It varies by industry and plan, but the average ROI of email marketing is about $42 for every $1 spent, which is why email is one of the most effective digital marketing channels.
How often should I verify my email list?
How often you verify your email list depends on how much your list changes and grows. If your list is growing fast or you collect emails from many places, verify it every three months or even monthly. For more stable lists, once or twice a year might be enough. Regular verification is crucial to keep your list clean and protect your sender’s reputation.
Conclusion
Selecting the best bulk email marketing software in 2025 is an important decision for any company looking to further its position in a digital-first marketing landscape. The platforms we’ve examined here, from trusted industry leaders like HubSpot and Salesforce Marketing Cloud to e-commerce focused systems like Omnisend and Klaviyo, and various easy-to-use platforms like Mailchimp and MailerLite, have their own distinct advantages.
It’s important to remember that software is only as good as the email list it sends to. Cleaning your email list using a solid service like MyEmailVerifier is non-negotiable. This not only allows more emails to be delivered to your list, but it ensures you protect your sender reputation and, ultimately, generate successful campaigns that convert.
By committing to a solid bulk email marketing software service and maintaining a clean and verified email list, you provide your organization with the opportunity to communicate with target customers, develop meaningful relationships, and achieve your marketing objectives in 2025 and beyond.
What actions will you take this year to improve your email marketing strategy?