HubSpot → Verify → Update HubSpot

Automatically verify email addresses for new HubSpot contacts and update their records with verification results. Enrich your CRM with email quality data.

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HubSpot email verification workflow with Zapier automation

Why Use This Integration?

Auto-Enrich CRM Data

Automatically add email quality data to every new contact. Enable smart segmentation and lead scoring based on email deliverability.

Sales Team Priority

Help sales reps focus on verified contacts. Tag and score leads based on email quality for efficient outreach prioritization.

Maintain Data Quality

Keep your HubSpot database clean automatically. No manual verification needed - every contact gets quality checked on entry.

Step-by-Step Setup Guide

Note: This is an "update" workflow - it verifies ALL new contacts and adds verification data to their records. No contacts are filtered out.

1Connect HubSpot as Trigger

Set up HubSpot to detect new contacts:

  • Log in to Zapier and create new Zap
  • Search for "HubSpot" and select it
  • Choose trigger: "New Contact"
  • Connect your HubSpot account
  • Configure trigger settings (all properties)
  • Test to pull sample contact data
Connect HubSpot new contact trigger in Zapier

2Add MyEmailVerifier Action

Verify the email address:

  • Click "+" to add action
  • Search for "MyEmailVerifier"
  • Choose: "Verify Email"
  • Connect your MyEmailVerifier account
  • Map HubSpot contact email field to verification input
  • Test to see verification results
MyEmailVerifier verify HubSpot contact email in Zapier

3Update HubSpot Contact with Verification Data

Add verification results back to the contact record:

  • Add HubSpot action: "Update Contact"
  • Use the same HubSpot account
  • Map the Contact ID from step 1
  • Create or select custom properties:
    • Email Verification Status: Valid/Invalid/Risky from MyEmailVerifier
    • Email Quality: Deliverability status
    • Verification Date: Timestamp
    • Email Risk Level: Risk assessment
  • Map all verification fields to custom properties
  • Test to verify data appears in HubSpot
Update HubSpot contact with verification results

4Test & Activate

Verify everything works:

  • Test complete workflow with sample data
  • Verify custom properties are created in HubSpot
  • Check verification data appears in contact records
  • Turn on Zap when testing successful

Real-World Use Cases

Lead Scoring Enhancement

Scenario: Add email quality as a factor in lead scoring models.

Benefit: Prioritize leads with verified, deliverable emails for sales outreach, improving conversion rates and ROI.

Smart List Segmentation

Scenario: Create HubSpot lists based on email verification status.

Benefit: Send email campaigns only to verified contacts, maintaining sender reputation and improving engagement metrics.

Automatic Data Quality

Scenario: Maintain clean CRM data without manual verification.

Benefit: Every new contact is automatically quality-checked, providing sales and marketing teams with reliable contact data.

Ready to Automate Email Verification?

Set up this integration in minutes and enrich every HubSpot contact automatically.

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