ClickFunnels → Verify → ActiveCampaign

Automatically verify email addresses from ClickFunnels submissions and add verified leads to ActiveCampaign automation sequences. Maximize funnel ROI with clean email lists.

Use This Template
ClickFunnels to ActiveCampaign workflow

Why Use This Integration?

Filter Fake Signups

ClickFunnels attracts both quality leads and tire-kickers. Verify emails before they enter your nurture sequences to save automation credits.

Maximize Funnel ROI

You paid for funnel traffic. Ensure every valid lead gets proper follow-up with verified email addresses. No missed opportunities.

Improve Campaign Metrics

Clean leads mean better open rates, click rates, and conversions. Protect your ActiveCampaign sender reputation from the start.

Step-by-Step Setup Guide

1Connect ClickFunnels as Trigger

Set up ClickFunnels to capture new contacts:

  • Log in to Zapier and create new Zap
  • Search for "ClickFunnels" and select it
  • Choose trigger: "New Contact" or "New Purchase"
  • Connect your ClickFunnels account
  • Select the specific funnel to monitor
  • Test to pull sample contact data
ClickFunnels trigger configuration

2Add MyEmailVerifier Action

Verify the email address:

  • Click "+" to add action
  • Search for "MyEmailVerifier"
  • Choose: "Verify Email"
  • Connect your MyEmailVerifier account
  • Map ClickFunnels email field to verification input
  • Test to see verification results
Email verification setup

3Add Paths for Different Email Quality

Route leads based on verification status:

  • Add "Paths by Zapier" step for branching logic
  • Path A - Valid Emails:
    • Condition: Status equals "valid"
    • Action: Add to ActiveCampaign main list with "Verified" tag
    • Trigger primary nurture automation
  • Path B - Risky Emails:
    • Condition: Status equals "risky"
    • Action: Add to separate "Review Needed" list
    • Send notification to team for manual review
  • Path C - Invalid Emails:
    • Condition: Status equals "invalid"
    • Action: Log to Google Sheets "Invalid Leads"
    • Do NOT add to ActiveCampaign (save credits)

4Add to ActiveCampaign (Path A)

For verified emails only:

  • Add ActiveCampaign action: "Create or Update Contact"
  • Connect your ActiveCampaign account
  • Map fields from ClickFunnels:
    • Email: Lead email
    • First Name: First name
    • Last Name: Last name
    • Phone: Phone number (if collected)
    • Tags: "ClickFunnels", "Verified Email", Funnel name
  • Add to list: Your main nurture list
  • Trigger automation: Your welcome/nurture sequence
ActiveCampaign contact creation from ClickFunnels

5Optional: Update ClickFunnels Contact

Add verification status back to ClickFunnels:

  • Add ClickFunnels action: "Update Contact"
  • Add custom field for verification status
  • This helps you see data quality directly in ClickFunnels dashboard

6Test & Activate

Verify complete workflow:

  • Submit test opt-in in your ClickFunnels funnel
  • Verify email is verified and routed correctly
  • Check ActiveCampaign for new contact with proper tags
  • Confirm automation sequence starts
  • Turn on Zap when testing successful

Real-World Use Cases

Lead Magnet Funnel

Scenario: Free guide/ebook download funnel attracting traffic from Facebook ads.

Workflow: Visitor opts in → Email verified → Valid emails get lead magnet + added to 7-day nurture sequence in ActiveCampaign.

Benefit: Only real prospects enter nurture sequence. Save automation sends on fake emails. Improve conversion rates.

Webinar Registration Funnel

Scenario: Automated webinar funnel with email follow-up sequence.

Workflow: Registration → Verify email → Valid: Send webinar link + add to attendee list. Invalid: Log but don't send (save bandwidth).

Benefit: Ensure webinar reminders reach real people. Track accurate attendance metrics.

Order Bump & Upsell Funnels

Scenario: Product purchase funnel with post-purchase email sequence.

Workflow: Purchase → Verify buyer email → Add to "Customer" list with LTV tracking. Trigger cross-sell automation.

Benefit: Ensure order confirmations and upsell emails reach buyers. Reduce support tickets from delivery issues.

Application/Consultation Funnel

Scenario: High-ticket service funnel with application form and booking.

Workflow: Application submitted → Verify email → Valid: Add to "Qualified Leads" + notify sales team. Start pre-call nurture.

Benefit: Sales team only contacts real prospects. Better use of high-value sales time.

What You'll Need

ClickFunnels Account

Active account with API access

Zapier Account

Paid plan for multi-step Zaps

MyEmailVerifier API

Active account with credits

ActiveCampaign Account

Active account with automation

Troubleshooting Tips

ClickFunnels Webhook Issues

Issue: Zap not triggering for new contacts

Solution: Check ClickFunnels integration settings. Ensure webhook is enabled and pointing to Zapier. Test with manual funnel submission.

Duplicate Contacts in ActiveCampaign

Issue: Same email added multiple times

Solution: Use "Create or Update Contact" action instead of "Create Contact". ActiveCampaign will update existing records.

Path Logic Not Working

Issue: Wrong path executed for verification status

Solution: Check path conditions use exact match: "valid", "invalid", "risky" (lowercase). Test each path separately.

Automation Not Triggering

Issue: Contact added but automation doesn't start

Solution: In ActiveCampaign, ensure automation trigger is set to "Subscribes to list" or "Tag added". Check automation is active.

Ready to Clean Your ClickFunnels Leads?

Verify emails before they enter your nurture sequences and maximize funnel ROI.

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MyEmailVerifier

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