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Getting new customers is more expensive than keeping the ones you already have. If you want to make more money and grow your business over time, it’s better to focus on ensuring your current customers stay with you. Building an email list is an excellent way to do that.
Earning customer loyalty takes effort, but it can be done by consistently providing them with valuable stuff they care about. There are several strategies for this, one of the strongest methods being email marketing—but only when it’s used right.
How to build an email address list?
Let’s look at how to build an email address list.
Add a popup call-to-action (CTA) to every page of your website.
A popup might be annoying at first glance, but hear me out. I mean those popups that show up after someone has been on your site for a bit or if their mouse moves to leave the page. They’re called timed popups or onsite retargeting. For instance, exitintent popups jump out when someone’s about to leave your site. Scroll-triggered ones appear once a person has read through part of your page. These can offer deals or info related to what’s on the page or what the visitor’s been doing.
Digital Marketer: A study was done to determine how effective it is to have special offers pop up on a website. The team at Digital Marketing Expert tried adding a popup for people who had been to the site before. This popup shows up if that person stays on the page for over 15 seconds.
The team ensured this ad didn’t bother new visitors from their newsletter or those browsing products to buy. They wanted to avoid being annoying in situations where it wasn’t helpful.
In the end, this strategy brought in 2,689 new email signups in just two weeks and made people stick around on their website 54% longer. Popup ads can work well when used thoughtfully, giving users helpful info exactly when needed.
Hub Spot also discovered that when you show different users messages tailored just for them, there’s a much better chance they’ll respond a whopping 42% better, to be precise, which pretty much doubles your chances of getting more subscribers.
Add a touch of humor or a bit of sarcasm to your call-to-action (CTA)
We’re bombarded with endless simple “Yes or No” online deals daily.
If you want more people on your email list, consider giving your CTA copy a dash of charm. When there’s something witty, like a tiny “No thanks, I prefer to stay out of shape,” beneath a big “Yes, I’m in!” it catches the eye and chuckles. It tells us there’s an actual human behind these words. Although it’s supposed to be funny, it does make you think twice before declining the offer. Clicking “no” is effortless when you’re just asked to subscribe for more emails. But are you turning down an opportunity to shed some pounds or boost your bank account? Not so simple.
Consider using a scroll box.
Timing is everything.
Your call-to-action (CTA) hits its mark when you target visitors at the perfect moment when they’re ready to jump on board. Pinpointing that moment relies on understanding how your website visitors behave, which means A/B testing is essential to finding the right spot for your CTA. You’ll need to figure out if it converts better at the end of a blog post, as a slide-in from the side, or maybe even right at the start.
Are you wondering if your call to action should pop up at the top of the page or slide in from the left? It actually depends on what’s on your page and who’s looking at it. However, a scroll box might be just right—it’s a sneaky but effective way to grab your visitors’ attention when they’re likely to take action.
Provide value in your CTA
We’ve discussed ways to present calls to action, like popups or special deals in blog posts. But what about the words you use? Believe it or not, being funny or sarcastic isn’t the only way to get someone to click. When you want more people to sign up, skip saying “sign up.” No one likes signing up for endless emails! Talk about the benefits instead. Use words like “Download,” “Featured,” “Exclusive,” or “Access” right off the bat.
For example, your message might be “Get our unique ebook now” with a signup form for email updates, or you could tempt visitors with “Unlock all our special deals.” Both call-to-actions show clear benefits to users who share their email addresses. People visiting your website want to understand how signing up for emails provides them access to content they can’t find on the site itself. They’re looking for assurance that what you send via email is indeed worth their while—otherwise, what’s the use?
Incentives as Bait
At times, people need that extra nudge to join your email list, particularly when they’re not familiar with your company. Sweetening the deal with incentives often does the trick by exchanging a signup for an attractive reward. You could provide a one-time discount code, waive delivery costs, or offer something else exclusively yours. Your incentive should have an expiry date and conditions to make folks act fast.
Leverage a Referral Scheme
Letting customers spread the word is endlessly useful—email List Expansion Via Word of Mouth.
Email marketing is not just about promoting content. It’s also a powerful tool for growing your email list. It works by using the connections your current subscribers have. You encourage them to tell their friends, family, and coworkers about what you offer.
To get the most out of this method, offer your subscribers something back if they help you. For example, offer them a particular discount or an exclusive deal.
Getting Opt Ins at Checkout
This tactic is quite common and probably one you’ve seen before. Imagine you’re online shopping, and just as you’re ready to buy, right when you’re filling in your payment info, there’s usually a tiny box asking if you want emails from the store. You can do the same thing on your site – add a clear choice for customers to subscribe to emails during checkout. Of course, getting people’s consent without any sneaky tactics is always better.
Show Off Your Email Newsletter on Social Media
Need more email list followers? No sweat. Use your existing social crowd. Whether you’re big on Twitter, have a circle of Facebook friends, or network through email, these followers are ripe for your newsletter. Why not invite them via a post or tweet? Sure, they dig your social media vibe – but that doesn’t mean they get your newsletter updates. Time to clue them in and offer an easy signup!
61% of them say email is their preferred channel for work communication.
More Landing Pages = More Leads
HubSpot’s got the scoop; bump up your landing pages from 10 to 15 and watch leads jump by 55%. Here’s the deal – people crave a personal touch. The more landing pages you whip up targeting different needs and tastes, the more folks feel heard. Every visitor is unique. Cater to them with special pages tailored just for their interests.
The more you address individual needs, the more people will sign up. It’s similar to a restaurant menu – the more options you have, the more patrons you’ll attract. One person might be hunting for top-notch gluten-free pizza, while another may crave quality sushi. With this knowledge in hand, let’s dive into creating that list. Thankfully, there are tools available that can speed up the process.
Ensuring Your Email Contact List is Top-notch
We’ll show you how to maintain a clean email list so your hard work doesn’t go to waste.
Prioritize Email Deliverability When Building Your Email List
Often, folks think managing your email list and ensuring emails are delivered successfully don’t go together. But they do. Ignoring email deliverability when adding new contacts without verifying them is like taking steps without moving forward. Will your emails even reach an inbox where they’re going to spam? Frequent validations are the way to keep your emails from sinking into the spam abyss.
Why does bulk email Validation matter for email list health?
Effective email marketing hinges on connecting with authentic individuals.
Lots of bad or pointless emails sneak into the best email list. These addresses might look legit, but they need help, and sending them might get you blocked!
To keep your email list clean, regularly run your contacts through an email validator, not just quarterly. Toss the bad ones and preserve the quality ones.
Auditing your list is about more than having tons of contacts. It’s about maintaining a list that works. Holding onto dead emails will only degrade your list over time.
Stay sharp, and use real-time email validation to block bots and typos.
As you grow your email list, allow interested parties to sign up; having a personal approach is crucial, but you want safe email addresses to stay.
Link a real – time email validation API to every web form to prevent spelling mistakes and block risky emails. This tool checks each new email in real-time when it’s added to your list. Once set up, it keeps out bots, incorrect emails, throwaway accounts, or anyone who might flag your messages as spam; these unwanted contacts won’t make it through.
Get Going with Your Email List
An email list can be robust, yet there are dangers. Safeguard your list. It’s valuable. Be clear on why you’re creating the list and hold onto that purpose. If you consistently send emails that matter to your audience, you’re heading in the right direction.
The best moment to start building your email list is right now. Don’t feel overwhelmed. Begin with one contact today and then add another tomorrow; the growth of your list starts immediately.
Do you need help with email deliverability? Get in touch. We’re eager to assist you in creating a robust email list. And remember, our squad is available around the clock.