Surprising Email Marketing Stats for 2025

Although digital marketing trends change quickly, email marketing remains one of the most effective ways of reaching customers. It still gets excellent results despite social media, influencer marketing, and paid ads becoming part of the digital marketing landscape.

Why?

Because it’s a direct, personal way to reach audiences, connect with them, and convert them. Even many business owners can disagree when it comes to marketing, as it does have an impact on their bottom line, and as we discussed, many marketing strategies rely on algorithms that are often changing, but email marketing puts you in control of your message so that it reaches the right people at the right time.

Still not convinced? The numbers don’t lie! Here, in 2025, email marketing is a bigger deal than ever, and these stats blasted out there demonstrate its potential like no other. Telling you, from insane open rates to great ROI, these are the metrics that will reinvent the way you view email marketing. If you’re a business owner, a marketer, or even an entrepreneur, knowing these stats means you can make better decisions that can help you stay ahead of the competition. Let’s dive in!

Essential Email Marketing Stats for 2025 Success

Email marketing continues to be a game-changer in the digital world, offering businesses a direct and cost-effective way to engage with their audience. It’s 2025 and email continues to show the numbers that prove that few other marketing tools get the job done like email.

Source: Oberlo

From increasing email use to incredible ROI figures, knowing these stats will enable you to enhance your email strategy for higher engagement, conversions, and ongoing success. To keep you one step ahead of the game, below we’ve compiled key statistics across different categories.

Email Usage Statistics

Over 4.8 billion people worldwide will use email in 2025, making it one of the most widely used digital communication channels.
Around 376 billion emails are expected to be sent and received daily in 2025, a significant jump from previous years.
85% of professionals check their email at least once daily, proving its importance in both business and personal communication.
Despite the rise of chat apps, 58% of consumers prefer email for brand communications over other digital channels.
Nearly 99% of email users check their inbox every day, and 58% check it before doing anything else online.
78% of teenagers and young adults still use email, debunking the myth that email is outdated for younger generations.
Over 60% of email users admit they subscribe to brand emails to stay informed about discounts and promotions.
43% of millennials have made a purchase based on an email in the past month, highlighting its impact on buying behavior.
More than half of all email users have at least two active email accounts, increasing the chances of reaching them.
Around 24% of emails are opened within the first hour of being delivered, showing how quickly users engage with their inbox.

Mobile Email Marketing Statistics

Source: Cognique

Mobile optimization is key to success as 70% of emails are now opened on a mobile device.
44% of users will delete an email that is not mobile-optimized without even opening it.
Mobile devices tend to have higher email open rates on weekends, while desktop open rates peak within work hours.
61% of users are more likely to buy from a mobile-friendly email than one that’s not easy to read.
Over 40% of individuals check their email before social networks when on their mobile devices.
56% of mobile readers of abandoned cart emails resulting in a purchase.
47% of marketers cite a mobile-ready email design as the main way to increase engagement and conversion rates.
Short subject lines outperform long ones — mobile takes 12% higher on short subject lines.
Make your email dark mode optimized; around 35% of mobile users prefer to read emails in dark mode.
Push email notifications, for example, have been found to increase open rates by as much as 22%, enabling the users to engage faster.

B2B Email Marketing Stats

Email Newsletters are the most used content marketing strategy among B2B marketers 81% of B2B marketers say their most used content marketing strategy is email newsletters.
Why We Love This – 64% of B2B marketers say that email marketing is generating leads for them.
Emails with personalized B2B subject lines have 29% higher open rates and 41% higher click-through rates.
40% of B2B messages are opened between 08:00 to 10:00 (i.e., morning is the best time to send).
Email is the highest ROI channel for lead nurturing for 73% of B2B companies.
B2B email recipients take around 12 hours to respond on average, which is faster than any other communication channel.
17% of all B2B lead conversions are made through an email automation sequence, having become a must-have tool for any sales team.
Approximate Results of B2B Buyers Prefer Email Over Cold Calls: 50% of B2B buyers reported that they wanted to receive emails about the product instead of getting a cold call.
Interactive content in B2B email marketing campaigns increases engagement by 19%.
67% of B2B companies use email marketing for brand awareness, lead-generation, and customer retention.

B2C Email Marketing Stats

60% of consumers say they’ve purchased after receiving a marketing email.
78% of B2C emails are promotional, while the rest focus on customer engagement and loyalty.
Flash sale emails boost conversion rates by 35%, making them one of the most effective B2C email strategies.
Birthday emails generate a 179% higher transaction rate compared to standard promotional emails.
Abandoned cart emails have an average open rate of 45%, and 21% of them lead to a completed purchase.
Segmented email campaigns drive 30% more revenue than non-segmented ones in B2C marketing.
Personalized subject lines increase open rates by 26%, proving customization matters in B2C emails.
Loyalty program emails see 42% higher engagement rates, as customers enjoy rewards-based interactions.
Follow-up emails after a purchase have a 27% higher open rate, showing that post-sale engagement is key.
Embedded videos in B2C emails boost click rates by 300%, making visual content a must.

Email ROI Statistics

Email marketing generates an average ROI of $42 for every $1 spent, making it the most cost-effective channel.
87% of marketers say email marketing has improved their overall business revenue.
Triggered emails result in 4x higher revenue compared to regular promotional emails.
Welcome emails generate 320% more revenue per email than standard newsletters.
Email automation increases revenue by 27%, reducing manual effort while improving results.
59% of marketers say email is their biggest revenue-driving channel.
Transactional emails have 8x higher open rates than general marketing emails.
Companies using email marketing automation see a 53% higher conversion rate.
Re-engagement emails help brands recover up to 20% of inactive subscribers.
Upsell and cross-sell emails generate 33% more revenue compared to standard product promotion emails.

Email Marketing by Industries

The average open rate across the retail industry is 23.5%, which is more than most other industries.
The highest average click-through-rate is for healthcare emails, with an average click-through-rate of 4.6%.
The average ROI for finance and banking email is $44 for every $1 spent.
Mailers in the travel industry average a 34% open rate, with last-minute deals being the most successful.
For instance, e-commerce brands can increase repeat purchases by sending 2-3 emails per week.
Email drip campaigns can boost conversions by 22% in SaaS companies.
Average open rates of real estate email marketing are 28.7 %, one of the highest in the service sector.
Emails about education drive a 32% average engagement rate, more than other industries.
Nonprofit storytelling emails generate 2x more engagement than non-storytelling emails.
Emails containing interactive content have a 15% higher engagement rate in the technology sector.

Email Engagement Statistics

The average email open rate across industries is 21.3%.
Personalized emails have a 50% higher open rate than generic ones.
Interactive content (GIFs, polls, and quizzes) increases email engagement by 45%.
Emails with emojis in the subject line boost open rates by 11%.
Follow-up emails improve response rates by 22%, showing the power of persistence.
Emails sent on Tuesdays and Thursdays tend to get the highest engagement.
Short emails (50-125 words) see a 19% higher click-through rate.
Personalized recommendations in emails lead to 39% more sales.
Interactive CTAs get 20% more clicks than static ones.
User-generated content in emails boosts engagement by 28%.

Email Marketing: The Ultimate Growth Engine for Your Business

The numbers don’t lie: email marketing is still the best way to engage customers, increase conversions and accelerate revenues. Email also outscores other digital marketing channels, with businesses receiving an average $42 ROI from every $1 spent.

This is a new campaign – it’s like you’re going to be sending emails. Emails are also the way out. But success in email marketing is not about sending emails, sending the right emails. A high number of bounces, getting bounced into a spam filter as well as invalid email addresses, can all affect your marketing campaigns.

This is where our Email Verification Tool comes into play! Our tool enables you to keep a clean, high-performing email marketing strategy by helping you verify your email lists, minimize bounces, and ensure deliverability.

Don’t pay for undelivered emails—increase your email success now!

FAQs on Email Marketing Stats for 2025

Why is email marketing still relevant in 2025?

Email marketing remains a top-performing channel with an average ROI of $42 for every $1 spent, making it more cost-effective than social media and paid ads.

What percentage of emails are opened on mobile devices?

Over 60% of all email opens now happen on mobile devices, emphasizing the need for mobile-friendly email designs and concise subject lines.

How does email marketing compare to social media marketing?

While social media is great for engagement, email marketing drives higher conversions, with 4x more engagement and a direct reach to subscribers’ inboxes.

What factors improve email open rates?

Personalized subject lines, optimized send times, and audience segmentation can boost open rates by up to 50%, ensuring better engagement and responses.

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