{"id":333,"date":"2019-09-18T06:02:56","date_gmt":"2019-09-18T06:02:56","guid":{"rendered":"https:\/\/myemailverifier.com\/blog\/?p=333"},"modified":"2023-05-11T10:32:30","modified_gmt":"2023-05-11T10:32:30","slug":"dos-and-dont-before-buying-an-email-list","status":"publish","type":"post","link":"https:\/\/myemailverifier.com\/blog\/dos-and-dont-before-buying-an-email-list\/","title":{"rendered":"Do’s and Don’t Before Buying An Email List"},"content":{"rendered":"

Your email list is like a pen to a writer. Without it, running any email marketing campaigns is counter-productive. Here I’ll show you do’s and don’t when you are buying an email list?<\/span><\/p>\n

Since you cannot steer clear of how pertinent data is to an email marketing campaign<\/a>, it\u2019s highly recommended to build a list that comprises people who know about you and your business.<\/span><\/p>\n

However, if you\u2019re struggling to reach your target audience and run a successful campaign, buying an email list might not be as bent as people make it sound.<\/span><\/p>\n

One pay-off of acquiring the right email list is an increase in sales and customers. But the packed email marketplace has served to muddy the waters.<\/span><\/p>\n

To solve that, here are the do\u2019s and don\u2019ts to keep in mind when buying an email list.<\/span><\/p>\n

Pro Tip: If you are thinking to buy an email list make sure your email list is verified by Email Verifier.<\/a><\/div>\n

Do’s of Buying an Email Lists:<\/h2>\n

1. Do find a reputable data vendor<\/b><\/h3>\n

Looking for a reliable, reputable data vendor for your email list<\/a> needs is a top priority. When researching, however, remember not to go for the lowest price or the most contacts. Going by either, instead of the reputation, could land you a crappy list.<\/span><\/p>\n

2. Do get a custom list<\/b><\/h3>\n

Being specific about your targets is highly recommended as it helps acquire a more streamlined email list. Besides, you should refrain from purchasing a pre-bundled list that\u2019s been assembled and kept for some time. Thus, settle with a provider that actively builds custom lists.<\/span><\/p>\n

3. Do employ a double opt-in<\/b><\/h3>\n

To reach an engaging audience, cleaning your email list is required at least once a quarter. People might change their email addresses, companies might shut down, and positions could change; these are reasons to clean your list periodically. Moreover, there\u2019s no guarantee that your list will stay as you bought it.<\/span><\/p>\n

That\u2019s where a double opt-in comes in. Using a single opt-in is not punishable, it\u2019s just not advisable. Furthermore, the Email Verification Service<\/a> improves your deliverability by employing a double opt-in email list.<\/span><\/p>\n

4.\u00a0Do categorize your email list<\/b><\/h3>\n

This one depends on the nature of your business. The parameters you use to split-up your list are up to you, of course. For example, a B2C company should run an email marketing campaign at the right time, dividing the list based on position or gender.<\/span><\/p>\n

5. Do know the legal aspect of buying an email list<\/b><\/h3>\n

In the United States, there is no rule directly prohibiting the sale of an email list. The only thing close is the CAN-SPAM Act of 2003, which was passed to set the rules for commercial emails and manage spamming.<\/span><\/p>\n

You could be guilty of intrigue if found offering email data to a spammer. Twisting the possibility of a mail could similarly make you guilty of falsification or manipulation.<\/span><\/p>\n

In other parts of the world, the laws guiding this practice aren\u2019t clear. The United Kingdom, for one, submit to 2016\u2019s GDPR (the General Data Protection Regulation) and 2003\u2019s PECR (the Privacy and Electronic Communications Regulations). These regulations forbid businesses from sending emails without the consent of the recipient.<\/span><\/p>\n

A country with such a law could find you guilty of violating the national laws if you send an email without the receiver\u2019s permission. Hence, care needs to be taken when buying an email list.<\/span><\/p>\n

Pro Tip: Purchased Email List with legal issue make sure your list is verified.<\/a><\/div>\n

Don’t of Buying Email Lists:<\/h2>\n

\"Don't<\/p>\n

1. Don\u2019t buy email lists too frequently<\/b><\/h3>\n

Too much of anything can make you sick; purchasing email lists too often cripples your brand reputation and identity. You know what’s better? Spending time to connect with customers and to build your brand for more business opportunities.<\/span><\/p>\n

2. Don\u2019t buy generic email addresses<\/b><\/h3>\n

There\u2019s nothing worse than acquiring a list packed with generic email addresses as you might end up reaching the wrong person. Instead, request for business email addresses\u2014aiming for your target audience.<\/span><\/p>\n

As reported by Adestra, in partnership with Ascend2, more than half of email advertisers face the issue of achieving contact information accuracy. Developing a quality email database for your marketing needs can be time-consuming. But in the hopes of taking a faster route, don\u2019t fall victim to buying non-specific email addresses.<\/span><\/p>\n

3. Don\u2019t improve the performance of your purchased list, yet<\/b><\/h3>\n

It\u2019s easy to purchase a list. It gives you a fast way to reach your targeted prospects and drive your marketing campaigns to a successful halt.<\/span><\/p>\n

However, on your first marketing message with this purchased list, you\u2019re entirely unaware of who the recipients are. The takeaway is to know who they are before trying to improve the list.<\/span><\/p>\n

4. Don\u2019t expect accurate data<\/b><\/h3>\n

High deliverability. Accurate contact information. Up-to-date email data. These are the promises of most email list providers.<\/span><\/p>\n

Sad to say, these organizations won\u2019t even think twice about throwing in a few lies about data accuracy and up-to-dateness. That’s because they aren\u2019t concerned with metrics like brand reputation.<\/span><\/p>\n

You might be paying for a list with little or no value, as a result. A good percentage of those email addresses are likely to be dormant or non-existent. Some would have reached their inbox capacity. Eventually, this leads to all sorts of bounces.<\/span><\/p>\n

Having an accurate email list (organic or inorganic) is both time-consuming and elaborate, and you\u2019ll have to put in the work to attain accuracy.<\/span><\/p>\n

5. Don\u2019t assume your brand reputation won\u2019t suffer<\/b><\/h3>\n

How customers react to your brand is brand reputation\u2014a treasured asset that depicts what they think of it and how they talk about it.<\/span><\/p>\n

While every company must do whatever they can to secure and foster it, spamming is one of the surefire ways to do some serious damage. It could even cost you leads, prospects, and sales.<\/span><\/p>\n

By buying an email list, you\u2019re sending thousands of emails to people without their permission. Imagine what image that puts in their mind. They might call your brand out on social media for spamming them. Which means such an email marketing campaign won\u2019t be only ineffective but also have an adverse effect.<\/span><\/p>\n

6. Don\u2019t expect high response rates<\/b><\/h3>\n

Quick calculation. Let\u2019s say you buy an email list of 10,000 units. With a 5% response rate, 500 units make you $99 each\u2014that\u2019s just shy of $50,000. Not too bad, right?<\/span><\/p>\n

Well, not so fast! The rate at which people respond could be way lower than 5%. Why, because the majority of contacts might not open your email, so becoming your customer can be far-fetched.<\/span><\/p>\n

Even with a 5% rate, the 500 people could be uninterested in your offer\u2014thereby, making little or no sales.<\/span><\/p>\n

7. Don\u2019t do it<\/b><\/h3>\n

…because no reputable marketing expert recommends it. It is seen as a misuse of cash and time that could hinder the growth of your business.<\/span><\/p>\n

Check out any successful email marketing or digital marketing blogs, and you\u2019ll hear it over and over: don\u2019t buy email lists. While the field reeks of uncertainties and contrasting expert opinions, everybody seems to agree on this one.<\/span><\/p>\n

Pro Tip: Verify your Email List with our Email Validation Service<\/a><\/div>\n

Buying an Email List<\/strong><\/h3>\n

If you\u2019re still interested in buying an email list, below we have 3 providers that have attained worldwide recognition.<\/span><\/p>\n

1. INFO DATA PLACE<\/a><\/h4>\n

Since 2003, Info Data Place (or IDP for short) has served numerous small-, medium-sized businesses, and large enterprises. The innovative vendor helps them reach consumers across the globe.<\/span><\/p>\n

Several professionals and organizations in email advertising and marketing have trusted them to reach more customers, increase sales, and boost brand reputation. And thanks to their prestige and experience, IDP navigates through clients\u2019 problems via a plethora of viable options.<\/span><\/p>\n

With base camps in the USA and more in diverse American, European, and Asian countries, IDP provides email lists with unprecedented delivery and accuracy. Addresses are verified by a call center based in Omaha that makes 25 million-plus calls per year.<\/span><\/p>\n

Pros include:<\/span><\/p>\n