{"id":2343,"date":"2021-11-10T10:51:26","date_gmt":"2021-11-10T10:51:26","guid":{"rendered":"https:\/\/myemailverifier.com\/blog\/?p=2343"},"modified":"2023-05-05T07:16:03","modified_gmt":"2023-05-05T07:16:03","slug":"speed-up-sign-up","status":"publish","type":"post","link":"https:\/\/myemailverifier.com\/blog\/speed-up-sign-up\/","title":{"rendered":"EXPERT’S GUIDE: Add these extra gears to speed up sign-ups"},"content":{"rendered":"

Building an email list can be difficult, just like all the great things in life. There are proven strategies that you can use to speed up your subscriber growth and overcome any speed bumps.<\/span><\/p>\n

If we were lucky, our email lists could continue to grow without us having to do much. However, as we live in the real world, we need to plan and commit to growing your email list.<\/span><\/p>\n

This article will discuss 3 list-building strategies (and 20 other tactics) that you can use to increase subscriber growth, keep the email list current, and ensure that your content demand is on an upward trend.<\/span><\/p>\n

Why should you bother so much about your email list<\/b><\/h2>\n

Email marketing is the most challenging part. It is also the most important part of email marketing. Without email subscribers, there is no audience to send your content to.<\/span><\/p>\n

Subscribers are those who have given you their contact information so that they can interact with you. They are now part of your email marketing funnel. They are your most valuable customers and primed to be new customers.<\/span><\/p>\n

Email addresses are like phone numbers. You don’t give them out to anyone. A subscriber who is willing to share their email address with you will be entering into a deeper relationship. Your email subscribers are the unicorns of your marketing audience.<\/span><\/p>\n

Three strategies to increase your email list<\/b><\/h2>\n

Let’s look at three ways to increase your email list. We will also show you how to put them to use with some examples.<\/span><\/p>\n

Current subscribers can be turned into advocates<\/b><\/h2>\n

While it’s great to collect new subscribers, your email list will suffer if you don’t nurture the ones that already exist. Email lists fall at an average rate between 22.5% and 30% each year. This is a lot of people that you have worked hard for.<\/span><\/p>\n

There are many ways to stop unsubscribes and turn loyal subscribers into advocates for your newsletter or brand.<\/span><\/p>\n

1. Provide valuable email content<\/b><\/h3>\n

You must promise to provide content that they value to attract subscribers. You should take a look at your newsletters and see if you have kept your word. If not, it may be time to change. You might need to refresh your content in order to energize current subscribers.<\/span><\/p>\n

2. Segment your subscribers<\/b><\/h3>\n

Segmentation means the process of dividing your subscriber lists into smaller groups based on certain characteristics. Segmentation is a way to better understand your subscribers and create more relevant content. This will improve email delivery and result in a higher conversion rate.<\/span><\/p>\n

There are simple ways to convert your subscribers’ newfound love for your brand and build a loyal following.<\/span><\/p>\n

3. It’s easy to forward your friend’s email<\/b><\/h3>\n

It’s simple enough to click “Forward” from the email client. But by placing a prompt in the email content, you are creating a visual cue. It could be a split-second glance that prompts them to say, “Yeah! My cool smart friend would love this!”<\/span><\/p>\n

You can also make your newsletter easy to share on social media. This will increase your reach even further. Your subscribers will be able to share the newsletter with their networks, which can give you valuable access to people who likely share your interests. Ensure to include an attractive subscribe button so everyone who receives the forward can join the fun.<\/span><\/p>\n

4. Implement a referral program<\/b><\/h3>\n

Recommendations are very important, especially if the source is a friend or colleague. 92% of consumers trust recommendations from people they know.<\/span><\/p>\n

Referring a friend or colleague to your newsletter will give new subscribers the feeling of being part of a larger community. Offer incentives to encourage current subscribers to refer. These could include discounts, exclusive content or merchandise, cash rewards, vouchers, loyalty points, or cash rewards.<\/span><\/p>\n

Here’s a great example from Morning Brew of a referral program that they used to grow an audience of 2.5 Million subscribers.<\/span><\/p>\n

5. Social proof should be used on sign-up pages<\/b><\/h3>\n

Social proof, such as customer testimonials, creates trust and value for your content. It could also be the push that a user needs in order to sign up for your email list. Wherever possible, you should use testimonials or reviews from real customers. This is especially true for sign-up landing pages. How better to motivate users to sign up for your email list than to praise them directly?\u00a0<\/span><\/p>\n

Optimize your current digital assets<\/b><\/h2>\n

Are you looking for quick list-building strategies that can be implemented immediately, such as TODAY? This section is for YOU! You can make a few straightforward changes to existing digital assets to encourage users to click the subscribe button.<\/span><\/p>\n

6. Subscribe links for videos, social profiles, and communities<\/b><\/h3>\n

Subscribe links are a great way of attracting subscribers to your videos and profiles. If they are already using your content on different platforms, they have already shown an interest and are part of your larger audience.<\/span><\/p>\n

Offer consumers of the content an opportunity to participate and stay informed. Subscribe links can be added to:<\/span><\/p>\n