{"id":1078,"date":"2020-04-15T12:41:35","date_gmt":"2020-04-15T12:41:35","guid":{"rendered":"https:\/\/myemailverifier.com\/blog\/?p=1078"},"modified":"2023-05-08T12:32:21","modified_gmt":"2023-05-08T12:32:21","slug":"dos-and-donts-of-email-marketing-during-the-coronavirus-covid-19","status":"publish","type":"post","link":"https:\/\/myemailverifier.com\/blog\/dos-and-donts-of-email-marketing-during-the-coronavirus-covid-19\/","title":{"rendered":"Do’s and Don’ts of Email marketing during the Coronavirus (COVID – 19)"},"content":{"rendered":"\r\n

There’s no doubt that the Coronavirus has changed everything about life as we knew it. From your daily exercise routine to your 9 to 5 job, nothing has been left unchanged.\u00a0It has equally affected the world of business. As a stay-at-home, orders become the new norm, and pandemic briefings come thick and fast, and the economy has taken a pounding for the last few weeks.\u00a0<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

\u00a0Although this is primarily a health crisis, it is also fast becoming an economic crisis.\u00a0<\/p>\r\n\r\n\r\n\r\n

Many individual businesses are struggling to keep their heads above water, as the multitude of unforeseen knock-on effects becomes obvious.\u00a0<\/p>\r\n\r\n\r\n\r\n

Footfall is down, and most people do not have the disposable income to keep spending, which has left many organizations struggling.\u00a0<\/p>\r\n\r\n

Pro Tip:<\/b> Use the best email validation<\/b> service to clean your email lists. Try our cheapest Email validation<\/a> service before starting your email campaign.<\/div>\r\n\r\n

Effect of COVID-19:<\/strong><\/h2>\r\n\r\n\r\n\r\n

Coronavirus is the topic on everybody’s mind right now. People are trying to find out what this pandemic will mean for their industries and business.\u00a0<\/p>\r\n\r\n\r\n\r\n

\"Effects<\/figure>\r\n\r\n\r\n\r\n

Of course, for most organizations, it can only mean bad things, as business hits a downturn and profits drop sharply. The short term forecast for the global economy is very bleak indeed, as a potential recession looms.<\/p>\r\n\r\n\r\n\r\n

\"Effect<\/figure>\r\n\r\n\r\n\r\n

\u00a0Some individual products\/services are bucking the trend and experiencing growth in this period of uncertainty. As well as on the other side the economy has been affected as it\u2019s facing a downfall<\/a> globally.<\/p>\r\n\r\n\r\n\r\n

The conversion rate<\/a> of the products and the service are unstable, providing Up-growth as well as Decline.<\/p>\r\n\r\n\r\n\r\n

\"Digital<\/figure>\r\n\r\n\r\n\r\n

\u00a0But unfortunately, these are few and far between. For instance, according to the Digital Marketer, the spending of ads<\/a> worldwide are down $20 since the beginning of the year. It is important to know about some key trends.\u00a0<\/p>\r\n\r\n\r\n\r\n

For example, 45% of consumers are now on Social Media, where 10% are uploading videos themselves.\u00a0<\/p>\r\n\r\n\r\n\r\n

There is also conclusive data to confirm that the best possible use of ads at the moment comes from PPC, but this is closely followed by email marketing and regional advertising.\u00a0<\/p>\r\n\r\n\r\n\r\n

The effects of this pandemic are very difficult to predict, especially for individual businesses. However, it is expected that it will take many organizations at least a year to cover the losses incurred during this difficult period.\u00a0<\/p>\r\n\r\n\r\n\r\n

As an email marketer and you want to avoid total wipeout as a result of this virus, then there are some very important Do and Don’ts for you to keep in mind when communicating during this crisis.\u00a0<\/p>\r\n\r\n\r\n\r\n

Do’s and Don’ts for Email Marketing during this Pandemic:\u00a0<\/strong><\/h2>\r\n\r\n\r\n\r\n

As this crisis unfolds, the importance of email marketing only increases. There is even more potential for growth by converting visitors into paying customers.\u00a0<\/p>\r\n\r\n\r\n\r\n

Equally, though, there is potential to lose customers by sending out poorly thought emails. It is a pitfall that simply can be avoided at this time.\u00a0<\/p>\r\n\r\n\r\n\r\n

If you follow the hints and tricks illustrated in this article, then you are sure to not put a toe out of line.\u00a0<\/p>\r\n\r\n

Pro Tip:<\/b> Clean your email lists through our cheapest bulk Email Verification<\/a> service.<\/div>\r\n\r\n

What Should You Do During a COVID-19 Pandemic Crisis?\u00a0<\/strong><\/h2>\r\n\r\n\r\n\r\n

Pause Automated Messages\u00a0<\/strong><\/h3>\r\n\r\n\r\n\r\n

It is a key point. Straight away, you need to put a stop to these automated messages that are sent to our customers.\u00a0<\/p>\r\n\r\n\r\n\r\n

They will probably no longer be relevant now and could misinform your potential customers. For example, they might have out-of-date information regarding opening hours or prices.\u00a0<\/p>\r\n\r\n\r\n\r\n

Even if you spent a long time constructing this email marketing pre-pandemic, it is important to hit the pause button at this time. It’s highly unlikely that these emails will add value to your customers, and they will probably just be annoyed.\u00a0<\/p>\r\n\r\n\r\n\r\n

If you do need to send out automated messages during the current COVID-19 crisis, ask yourself these questions first:\u00a0<\/p>\r\n\r\n\r\n\r\n